Posts by tag: tips and tricks

5 reasons why tone of voice is crucial for your company

If you work at a startup or in marketing, you’ve probably heard the phrase tone of voice before. But why does it matter? Read on to find out why tone of voice is an important part of your company strategy and how exactly it can benefit your business.

Read more

8 top tips for company newsletters that convert

A company newsletter can be a powerful tool. It’s a fantastic way to keep clients and potential clients engaged and interested in your services or products, delivering relevant content right to their inbox on a regular basis. What’s more, it provides you the opportunity to demonstrate industry expertise and thought leadership, strengthen branding, lead more readers to your content, get the word out about sales and events, and simply form a more engaging bond with your audience.

If it’s not clear by now, we love newsletters! Read on to find out a few of our top tips for a more engaging, successful company email newsletter.

Read more

Marketing maestro of the month: Sanna Melin’s top tips for success

Ink Tank Marketing Maestro of the Month

 

If you’re anything like we are, you love to hear the opinions, views, and strategies of other marketers. In an industry that is constantly evolving, there’s always something new to learn – and there’s no better way to sharpen your skills than hearing it straight from the marketing maestros themselves.

Read more

5 foolproof tips for making yourself a public speaking superstar

Even in an era of digital dominance, people still buy from people, whether it relates to a product, service or an idea. Therefore, it remains important to practice being yourself and delivering key messages in your own voice… For the time being anyway.

As humans, we have a great capacity to do ‘interesting’ things when under pressure, so my approach as a coach is to help others to plan for and avoid such performance peculiarities during a speech.

At the planning phase, a touch of routine can be crucial for those unpredictable moments and helps people to deliver a more comfortable, confident and compelling pitch.

Here are 5 ’must-haves’ to deliver a better version of yourself with positive energy as your support act.

Read more

The 6 essential requirements for successful marketing partnerships

I can’t say I’ve read The Odyssey, but I think Homer nailed it when he wrote:

“There is nothing more … admirable than when two people who see eye to eye keep house as man and wife, confounding their enemies and delighting their friends”

And the reason I think this is right is it could easily be rewritten for business:

“There is nothing more profitable than when two companies who see eye to eye do business as partners, confounding their competitors and delighting their consumers”

And so to get a ‘profitable’ Marketing Partnership (whether financially, brand health or both), there are some simple, practical ways to help you identify suitable candidates and increase your chances of avoiding the adolescent pain of a lonely walk home at the end of a night out.

I’ve pulled together a list of six measures that I have found useful. It’s not exhaustive, as every partnership is unique, but it’s a good start and a way to bring your ‘Blink’ instinct together with a framework for analysis.

Read more

A/B testing for Mad Scientists, Part 1: Human test subjects

Years ago, I landed an interview for a sales position at a company. When the company’s CEO wanted to know what I’d like to do in the future I answered avidly: ”Sales and Marketing mathematics”. The CEO was, to say the least, overwhelmed. I thought I’d never get the job, but I did. And now, fifteen years later, I still love both sales and marketing mathematics.

Since I got that job, this whole thing about shopping on the Internet happened. And it turns out that finding and retaining customers in this environment has everything to do with combining sales, marketing and mathematics with user experience design.

One of the ways  to do this is through something called A/B testing. As people in the know would love to tell you, A/B testing has to do with how Internet companies evolve their products. By giving billions of users different buttons to click. Or something.

But you’re not Facebook or Google, so why should you care?

Well, if you sell stuff, the answer involves more money, for you. So please allow me to enlighten you. I love sales, marketing and math, after all.

Read more

How to get karma on Reddit in 10 easy steps

If you’ve spent time on Reddit, then you already know it’s a great place to learn, discuss, and laugh. However, you probably also know that it can be tough to navigate both the etiquette and features of the website.

One such feature that confuses many redditors is karma, imaginary internet points that you can “earn” with good content submissions and comments. If a redditor likes a comment or post, they upvote it, if they dislike, they downvote it. A redditor’s karma score is basically the total upvotes they’ve been granted by other redditors minus the total downvotes they’ve received, with two separate scores for comment karma (comments on links) and link karma (link submissions to articles and images). Yes, karma is meaningless. But we humans tend to crave social acceptance, and it’s incredibly satisfying to rack up thousands of karma points!

Read more

How to launch a super successful startup: exclusive tips from Wolt

It might be a disheartening fact that 90% of startups fail, but hey, that also means that 10% of them succeed. Finnish food delivery company Wolt, recently named by Wired as one of Europe’s hottest 100 startups, is currently riding high and looks to become one of the latter. “We’re getting double digit weekly growth and breaking our sales records every other day,” says Juhani Mykkänen, Wolt’s Co-founder. How did they do it and what advice do they have for other startups aiming to conquer the world? Here are Mykkänen’s top five tips.

Read more