Posts by tag: sales

5 foolproof tips for making yourself a public speaking superstar

Even in an era of digital dominance, people still buy from people, whether it relates to a product, service or an idea. Therefore, it remains important to practice being yourself and delivering key messages in your own voice… For the time being anyway.

As humans, we have a great capacity to do ‘interesting’ things when under pressure, so my approach as a coach is to help others to plan for and avoid such performance peculiarities during a speech.

At the planning phase, a touch of routine can be crucial for those unpredictable moments and helps people to deliver a more comfortable, confident and compelling pitch.

Here are 5 ’must-haves’ to deliver a better version of yourself with positive energy as your support act.

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A/B testing for Mad Scientists, Part 1: Human test subjects

Years ago, I landed an interview for a sales position at a company. When the company’s CEO wanted to know what I’d like to do in the future I answered avidly: ”Sales and Marketing mathematics”. The CEO was, to say the least, overwhelmed. I thought I’d never get the job, but I did. And now, fifteen years later, I still love both sales and marketing mathematics.

Since I got that job, this whole thing about shopping on the Internet happened. And it turns out that finding and retaining customers in this environment has everything to do with combining sales, marketing and mathematics with user experience design.

One of the ways  to do this is through something called A/B testing. As people in the know would love to tell you, A/B testing has to do with how Internet companies evolve their products. By giving billions of users different buttons to click. Or something.

But you’re not Facebook or Google, so why should you care?

Well, if you sell stuff, the answer involves more money, for you. So please allow me to enlighten you. I love sales, marketing and math, after all.

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