Posts by tag: reading

5 books that will turn you into a superhero copywriter 

Born in 19th century rural America, Abraham Lincoln had just one year of formal education to his name. But his love of books helped him further his knowledge to become a highly respected lawyer, and then one of the greatest presidents who ever lived. 

He wasn’t the only one to thank books for his success. In fact, a recent study shows that almost all of the world’s wealthiest people are big readers. And the benefits of reading apply to every professional. Multi-billionaire investor Warren Buffet spends 80% of his working day reading about the financial industry, while tech entrepreneur Bill Gates gets through at least one book a week.  

So can reading books about copywriting help you become an expert in your field? Yes! These five books will put you on the right path. 

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