Posts by tag: Public Relations

How to launch a super successful startup: exclusive tips from Wolt

It might be a disheartening fact that 90% of startups fail, but hey, that also means that 10% of them succeed. Finnish food delivery company Wolt, recently named by Wired as one of Europe’s hottest 100 startups, is currently riding high and looks to become one of the latter. “We’re getting double digit weekly growth and breaking our sales records every other day,” says Juhani Mykkänen, Wolt’s Co-founder. How did they do it and what advice do they have for other startups aiming to conquer the world? Here are Mykkänen’s top five tips.

Read more

#FAIL: The 10 biggest marketing mistakes in Twitter history

At Ink Tank Media, we’ve created half a dozen viral Twitter accounts with over half a million followers. It’s this Twitter expertise that helped our co-founder, Joel Willans publish Finland’s most popular ever viral tweet with an incredible 135 000 retweets.  Consequently, we know first hand how Twitter can revolutionize how brands connect with fans and consumers, helping them add a more personal touch, spread news quicker and hit it big with viral campaigns. Unfortunately for some brands, Twitter has also opened the door for more mistakes and bigger blunders that can make their way around the internet in a matter of minutes.

The old adage of “there’s no such thing as bad publicity” is changing thanks to Twitter and other social media channels. Things can quickly turn sour for brands that aren’t meticulous about how and what they post online, resulting in negative attention and loss of followers and sales. One errant click, typo, or user account mix-up can damage reputations. Check out these 10 examples of PR and marketing mistakes that happened on Twitter — remember, the internet never forgets.

Read more