Posts by tag: marketing

5 reasons why tone of voice is crucial for your company

If you work at a startup or in marketing, you’ve probably heard the phrase tone of voice before. But why does it matter? Read on to find out why tone of voice is an important part of your company strategy and how exactly it can benefit your business.

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8 top tips for company newsletters that convert

A company newsletter can be a powerful tool. It’s a fantastic way to keep clients and potential clients engaged and interested in your services or products, delivering relevant content right to their inbox on a regular basis. What’s more, it provides you the opportunity to demonstrate industry expertise and thought leadership, strengthen branding, lead more readers to your content, get the word out about sales and events, and simply form a more engaging bond with your audience.

If it’s not clear by now, we love newsletters! Read on to find out a few of our top tips for a more engaging, successful company email newsletter.

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Marketing maestro of the month: Sanna Melin’s top tips for success

Ink Tank Marketing Maestro of the Month

 

If you’re anything like we are, you love to hear the opinions, views, and strategies of other marketers. In an industry that is constantly evolving, there’s always something new to learn – and there’s no better way to sharpen your skills than hearing it straight from the marketing maestros themselves.

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5 foolproof tips for making yourself a public speaking superstar

Even in an era of digital dominance, people still buy from people, whether it relates to a product, service or an idea. Therefore, it remains important to practice being yourself and delivering key messages in your own voice… For the time being anyway.

As humans, we have a great capacity to do ‘interesting’ things when under pressure, so my approach as a coach is to help others to plan for and avoid such performance peculiarities during a speech.

At the planning phase, a touch of routine can be crucial for those unpredictable moments and helps people to deliver a more comfortable, confident and compelling pitch.

Here are 5 ’must-haves’ to deliver a better version of yourself with positive energy as your support act.

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The 6 essential requirements for successful marketing partnerships

I can’t say I’ve read The Odyssey, but I think Homer nailed it when he wrote:

“There is nothing more … admirable than when two people who see eye to eye keep house as man and wife, confounding their enemies and delighting their friends”

And the reason I think this is right is it could easily be rewritten for business:

“There is nothing more profitable than when two companies who see eye to eye do business as partners, confounding their competitors and delighting their consumers”

And so to get a ‘profitable’ Marketing Partnership (whether financially, brand health or both), there are some simple, practical ways to help you identify suitable candidates and increase your chances of avoiding the adolescent pain of a lonely walk home at the end of a night out.

I’ve pulled together a list of six measures that I have found useful. It’s not exhaustive, as every partnership is unique, but it’s a good start and a way to bring your ‘Blink’ instinct together with a framework for analysis.

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A/B testing for Mad Scientists, Part 1: Human test subjects

Years ago, I landed an interview for a sales position at a company. When the company’s CEO wanted to know what I’d like to do in the future I answered avidly: ”Sales and Marketing mathematics”. The CEO was, to say the least, overwhelmed. I thought I’d never get the job, but I did. And now, fifteen years later, I still love both sales and marketing mathematics.

Since I got that job, this whole thing about shopping on the Internet happened. And it turns out that finding and retaining customers in this environment has everything to do with combining sales, marketing and mathematics with user experience design.

One of the ways  to do this is through something called A/B testing. As people in the know would love to tell you, A/B testing has to do with how Internet companies evolve their products. By giving billions of users different buttons to click. Or something.

But you’re not Facebook or Google, so why should you care?

Well, if you sell stuff, the answer involves more money, for you. So please allow me to enlighten you. I love sales, marketing and math, after all.

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How to launch a super successful startup: exclusive tips from Wolt

It might be a disheartening fact that 90% of startups fail, but hey, that also means that 10% of them succeed. Finnish food delivery company Wolt, recently named by Wired as one of Europe’s hottest 100 startups, is currently riding high and looks to become one of the latter. “We’re getting double digit weekly growth and breaking our sales records every other day,” says Juhani Mykkänen, Wolt’s Co-founder. How did they do it and what advice do they have for other startups aiming to conquer the world? Here are Mykkänen’s top five tips.

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The 7 best content marketing tools for saving your business time and money

At Ink Tank, in the last five years, we’ve launched, edited and written for over twenty blogs. Combined, our stories have reached millions of people worldwide. Needless to say, in this time we’ve have tried literally dozens of different content marketing tools and now we can share our best with you.

When it comes to getting your startup or small business up on its feet, both time and money are precious commodities. While it makes sense to hire professionals to handle tasks like content creation and distribution, it can often be a good idea to handle the smaller but equally important tasks yourself.

Building a social media presence, tracking traffic data to see what works and what doesn’t, and throwing in a few on-site tools to make your website as user-friendly (and share-friendly) as possible are a few examples of simple things that you can do to get the word out there and track how well the process is going. There’s no shortage of time-saving tools to be found online, and choosing which tools are best for you and your team can be quite the headache. So let’s make this easy by showcasing our best content marketing tools.

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#FAIL: The 10 biggest marketing mistakes in Twitter history

At Ink Tank Media, we’ve created half a dozen viral Twitter accounts with over half a million followers. It’s this Twitter expertise that helped our co-founder, Joel Willans publish Finland’s most popular ever viral tweet with an incredible 135 000 retweets.  Consequently, we know first hand how Twitter can revolutionize how brands connect with fans and consumers, helping them add a more personal touch, spread news quicker and hit it big with viral campaigns. Unfortunately for some brands, Twitter has also opened the door for more mistakes and bigger blunders that can make their way around the internet in a matter of minutes.

The old adage of “there’s no such thing as bad publicity” is changing thanks to Twitter and other social media channels. Things can quickly turn sour for brands that aren’t meticulous about how and what they post online, resulting in negative attention and loss of followers and sales. One errant click, typo, or user account mix-up can damage reputations. Check out these 10 examples of PR and marketing mistakes that happened on Twitter — remember, the internet never forgets.

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