Posts by tag: Finland

5 qualities to look for in an English copywriter

For Finnish businesses to flourish in a global market, it’s more important than ever to make use of native English copywriters. But what skills should companies look for when looking for a copywriter to create their English content? We’ve got nearly 20 years experience working with the best English copywriters in Finland. This is what we’ve learnt. 

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5 reasons we fell in love with Finland

In many countries, Valentine’s day is a day of love, romance and secret admirers. But in Finland,  ystävänpäivä is a celebration of an equally enriching type  of love; friendship. To celebrate ystävänpäivä, we at Ink Tank Media have put together a list of the things we love about our dear old friend, Finland.

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Marketing Maestro of the Month: Juha Lauhamaa’s top tips for digital success

Ink Tank Marketing Maestro of the Month

Here at Ink Tank Media, we love to hear the opinions, views, and strategies of others in the marketing business. In a transforming industry, it’s more important than ever to analyse what works and what doesn’t. So, what better way to sharpen your skills than by talking to marketing maestros themselves.

This time, we’re interviewing Juha Lauhamaa of Amer Sports, the Finnish sports equipment conglomerate.

Currently, the Marketing Manager at Sports Tracker, the world’s first and most popular sports tracking app, Juha thinks a lot about how to best cater to users of the latest in sports gear: mobile technology. Working at the massive parent company behind well-known brands such as Wilson, Suunto and Salomon, Juha has plenty of fascinating insights to share about digitalization, big data and community building. Scroll down to find out more.

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18 signs you’ve been in the Finnish startup scene for way too long

Title image credit: Slush/Petri Anttila.

Working in the startup scene can sometimes seem like a larger-than-life mission. But it’s not all ball pits, free snacks and changing the world. While we love the buzz and marvellous ideas startup culture generates, we think it’s about time it was deconstructed, in a fair but firmly satirical way. Read on for a very scientific expose of this wonderful world, and the signs that you’ve inhabited for way too long.

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Finn for the win! 10 Finnish companies making mobile tech magic

Right now, a lineup of Finnish companies at Mobile World Congress in Barcelona is proving why Finland remains a technological superpower. While Nokia already stole the show by announcing a beautifully convincing reboot of the Volkswagen Beetle of cellphones, the 3110, there’s plenty more to get excited about. Here’s our line-up of cool companies, showcasing their top tech at the Finland Pavilion, who we think are worth a closer look.

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Why Tieto should celebrate their Value for Life video going viral for all the wrong reasons

Going viral is the holy grail of digital marketing. The idea of hundreds of thousands or even millions of people organically viewing your stories sends us marketers dizzy with joy. Sadly, it’s notoriously difficult to achieve, especially in Finland with its small population. One criterion is to create your content in English, as we do for Very Finnish Problems and as Tieto, the Nordics’ largest software and service company did for their now notorious sing-song Value for Life video.

Reportedly produced for internal reasons, Value for Life is filled with good intentions and wonderfully obscure lyrics. There are “no options for duality” and “old is where we come”. Tieto also “take the ball to the build” and while I have no idea what that means, it’s certainly conjurors up an intriguing image. Yet despite its unusual lyrics, hit and miss singing and awkward style of production, reminiscent of an episode of British comedy classic The Office, Value for Life is a huge win for Tieto. Of course, the company themselves may not currently view it like that, but there are plenty of reasons for them to be cheerful.

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17 Finnish startups that could rock the world in 2017

Sunset in Ruka, Northern Finland. Photo by Timo Newton-Syms.

With Helsinki’s Slush having grown into a behemoth of a startup conference, Finland now has a reputation as a hub for high-tech startups and their financial backers. With great education and a pool of engineering skills still bubbling after closing of Nokia’s previous chapter in mobile, Finland produces a number of interesting tech startups as well.

We thought we’d take a look around and list some of the most interesting companies that we’d love to see succeed in the coming year.

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Future proof: 9 reasons why Finland is the country of the future

After WWII, Finland was still a poor country, which ended up playing a pretty weird hand of cards well during the global economic boom that transformed much of the world. From education, healthcare, water and welfare, Finland has a lot of things worth saving and adapting for the future.

It’s justified to argue politically about the global future of policies mimicking mid-century social democracy. But quite frankly, without the policies of the past, this place we call home would probably have ended up radically bleaker and poorer.

If Finland and the other Nordic counties were to fail at taking care of the legacy of ‘big-state’ investments, we’d arguably sit on one of the saddest wastes of potential in human history. Such is the contrast between the cold, barely inhabitable and famine ridden 19th century Russian Grand Duchy of Finland and the current high-tech republic.

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12 reasons why you shouldn’t bother going to Slush

Supercell's Clash of Clans characters featured at Slush 2015

It’s that time of the year again when Helsinki is the epicentre of the technology universe. Movers and shakers from across the globe descend upon the Finnish capital to do deals and talk tech.  Yes, Slush is here and don’t we all know it. For 48 hours, the tech world goes crazy celebrating its own wonderfulness and for a mere 500€ you can join the party too. But, don’t get sucked in by the relentless hype. There are some very good reasons why you shouldn’t bother going at all.

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5 Finnish software companies changing the world of business

Finnish flag

The business of selling software and IT services to other companies does not get a super cool reputation. Consumer goods and services tend to steal most of the thunder in technology reporting in the mainstream press. HBO comedy Silicon Valley even famously portrays the prospect of business to business (or B2B) as a nightmare startup for hip startups.

Let’s assume you don’t care that B2B can imply a solid business model involving actual, paying customers. If you’re the least bit geeky and you like to know how the world is connected, it should be a no-brainer to look into how software lets companies do what they do more efficiently. It’s not like you have to pretend you’d like to use all the business software in the world instead of kicking back with your gaming console or whatever. No, but we think it’s cool just to know.

So, we’ve collected a short list of some kick-ass Finnish B2B software and IT services companies. Read on to find out how Finnish engineering is changing the world of business!

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