Posts by tag: digital marketing

4 ways to be a modern-day Don Draper

Do you ever catch yourself singing a tune from an advert you saw decades ago? 

A catchy jingle can turn a 30-second advert into a screensaver in our minds, a basic marketing trick that was well understood by 1950s advertising executives.

During America’s golden age of disposable income, stable employment, and only three television stations, 1950s advertising executives had a captive audience with money to spend. In the early ’50s, a TV advert placed in the commercial break of the sitcom “I Love Lucy” would typically reach 11 million families, at a time when there were just 15 million television sets in America.

Today, things seem more complicated. The average consumer can view adverts on everything from televisions to telephones, making some marketers feel nostalgic for simpler times.  These days, however, we have a vast selection of marketing tools at our disposal, and if anything, we’re in a new golden age of marketing. Here’s how to make the most of it, Don Draper style—drink cart not included.

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Marketing Maestro of the Month: Juha Lauhamaa’s top tips for digital success

Ink Tank Marketing Maestro of the Month

Here at Ink Tank Media, we love to hear the opinions, views, and strategies of others in the marketing business. In a transforming industry, it’s more important than ever to analyse what works and what doesn’t. So, what better way to sharpen your skills than by talking to marketing maestros themselves.

This time, we’re interviewing Juha Lauhamaa of Amer Sports, the Finnish sports equipment conglomerate.

Currently, the Marketing Manager at Sports Tracker, the world’s first and most popular sports tracking app, Juha thinks a lot about how to best cater to users of the latest in sports gear: mobile technology. Working at the massive parent company behind well-known brands such as Wilson, Suunto and Salomon, Juha has plenty of fascinating insights to share about digitalization, big data and community building. Scroll down to find out more.

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