Posts by tag: Content marketing in Helsinki

5 reasons we fell in love with Finland

In many countries, Valentine’s day is a day of love, romance and secret admirers. But in Finland,  ystävänpäivä is a celebration of an equally enriching type  of love; friendship. To celebrate ystävänpäivä, we at Ink Tank Media have put together a list of the things we love about our dear old friend, Finland.

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Why great copywriters make great authors 

All copywriters possess an innate ability to write original and gripping content. But these qualities alone aren’t enough to turn a good copywriter into a great one. It takes years of practice, discipline and dedication to sharpen your craft. This rule is also true for bestselling authors, who spend years developing their voice and honing their writing skills before seeing their work in print. With this in mind, it’s little wonder why many copywriters have gone on to become household names. Here are just five of many.  Read more

4 ways to be a modern-day Don Draper

Do you ever catch yourself singing a tune from an advert you saw decades ago? 

A catchy jingle can turn a 30-second advert into a screensaver in our minds, a basic marketing trick that was well understood by 1950s advertising executives.

During America’s golden age of disposable income, stable employment, and only three television stations, 1950s advertising executives had a captive audience with money to spend. In the early ’50s, a TV advert placed in the commercial break of the sitcom “I Love Lucy” would typically reach 11 million families, at a time when there were just 15 million television sets in America.

Today, things seem more complicated. The average consumer can view adverts on everything from televisions to telephones, making some marketers feel nostalgic for simpler times.  These days, however, we have a vast selection of marketing tools at our disposal, and if anything, we’re in a new golden age of marketing. Here’s how to make the most of it, Don Draper style—drink cart not included.

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Why Tieto should celebrate their Value for Life video going viral for all the wrong reasons

Going viral is the holy grail of digital marketing. The idea of hundreds of thousands or even millions of people organically viewing your stories sends us marketers dizzy with joy. Sadly, it’s notoriously difficult to achieve, especially in Finland with its small population. One criterion is to create your content in English, as we do for Very Finnish Problems and as Tieto, the Nordics’ largest software and service company did for their now notorious sing-song Value for Life video.

Reportedly produced for internal reasons, Value for Life is filled with good intentions and wonderfully obscure lyrics. There are “no options for duality” and “old is where we come”. Tieto also “take the ball to the build” and while I have no idea what that means, it’s certainly conjurors up an intriguing image. Yet despite its unusual lyrics, hit and miss singing and awkward style of production, reminiscent of an episode of British comedy classic The Office, Value for Life is a huge win for Tieto. Of course, the company themselves may not currently view it like that, but there are plenty of reasons for them to be cheerful.

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5 invaluable lessons Ink Tank Media’s viral stories teach about content marketing

Every company dreams of creating content and stories that go viral. At Ink Tank Media, we live that dream week after week. This is how we’ve created Finland’s most popular viral English-language Facebook page, Very Finnish Problems, which has an average organic reach of over 15 million per month. It’s also how we created Inktank.fi, Finland’s most read English-language blog, with an average of 500 thousand readers a month. Ten of our stories on inktank.fi have reached well over half a million people or even more. In fact, our top four stories combined have been read 8.1 million times worldwide, nearly double the population of Finland. Simply put, nobody else who practices content marketing in the Nordics can do what we do.

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