Posts by tag: b2b

Why Tieto should celebrate their Value for Life video going viral for all the wrong reasons

Going viral is the holy grail of digital marketing. The idea of hundreds of thousands or even millions of people organically viewing your stories sends us marketers dizzy with joy. Sadly, it’s notoriously difficult to achieve, especially in Finland with its small population. One criterion is to create your content in English, as we do for Very Finnish Problems and as Tieto, the Nordics’ largest software and service company did for their now notorious sing-song Value for Life video.

Reportedly produced for internal reasons, Value for Life is filled with good intentions and wonderfully obscure lyrics. There are “no options for duality” and “old is where we come”. Tieto also “take the ball to the build” and while I have no idea what that means, it’s certainly conjurors up an intriguing image. Yet despite its unusual lyrics, hit and miss singing and awkward style of production, reminiscent of an episode of British comedy classic The Office, Value for Life is a huge win for Tieto. Of course, the company themselves may not currently view it like that, but there are plenty of reasons for them to be cheerful.

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5 Finnish software companies changing the world of business

Finnish flag

The business of selling software and IT services to other companies does not get a super cool reputation. Consumer goods and services tend to steal most of the thunder in technology reporting in the mainstream press. HBO comedy Silicon Valley even famously portrays the prospect of business to business (or B2B) as a nightmare startup for hip startups.

Let’s assume you don’t care that B2B can imply a solid business model involving actual, paying customers. If you’re the least bit geeky and you like to know how the world is connected, it should be a no-brainer to look into how software lets companies do what they do more efficiently. It’s not like you have to pretend you’d like to use all the business software in the world instead of kicking back with your gaming console or whatever. No, but we think it’s cool just to know.

So, we’ve collected a short list of some kick-ass Finnish B2B software and IT services companies. Read on to find out how Finnish engineering is changing the world of business!

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