Going viral is the holy grail of digital marketing. The idea of hundreds of thousands or even millions of people organically viewing your stories sends us marketers dizzy with joy. Sadly, it’s notoriously difficult to achieve, especially in Finland with its small population. One criterion is to create your content in English, as we do for […]
With Helsinki’s Slush having grown into a behemoth of a startup conference, Finland now has a reputation as a hub for high-tech startups and their financial backers. With great education and a pool of engineering skills still bubbling after closing of Nokia’s previous chapter in mobile, Finland produces a number of interesting tech startups as […]
After WWII, Finland was still a poor country, which ended up playing a pretty weird hand of cards well during the global economic boom that transformed much of the world. From education, healthcare, water and welfare, Finland has a lot of things worth saving and adapting for the future. It’s justified to argue politically about the […]
It’s that time of the year again when Helsinki is the epicentre of the technology universe. Movers and shakers from across the globe descend upon the Finnish capital to do deals and talk tech. Yes, Slush is here and don’t we all know it. For 48 hours, the tech world goes crazy celebrating its own wonderfulness and […]
The business of selling software and IT services to other companies does not get a super cool reputation. Consumer goods and services tend to steal most of the thunder in technology reporting in the mainstream press. HBO comedy Silicon Valley even famously portrays the prospect of business to business (or B2B) as a nightmare startup for […]
Are you a data whiz or a super salesman? Take this quick quiz to find out which famous marketing genius you’re most like!
The whole world knows that nobody does mobile games like Finland. But what about mobile apps? From practical to purely fun, let’s take a look at a few Finnish mobile apps that have made their mark on the global app market.
Even in an era of digital dominance, people still buy from people, whether it relates to a product, service or an idea. Therefore, it remains important to practice being yourself and delivering key messages in your own voice… For the time being anyway. As humans, we have a great capacity to do ‘interesting’ things when […]
What’s like running water, only delivered directly to your hands? Is it your hand perspiration following an early morning coffee binge? No you dummy, it’s the internet! On your smartphone! But just like running water, the internet relies on complicated infrastructure. The fact of the matter is that the internet is a network of networks: privately […]
Ever heard of the Darknet? The new digital Wild West, whose mere name is so packed with mystery that it must be something weird and dangerous beyond human understanding? Well, I’ve been researching it for several years and the mystery has pretty much dissolved. What’s left is the excitement of this virtual, ever changing, ever […]