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SilmäasemaBoosting SEO ranking with compelling copy

seo writing

Challenge: improve SEO ranking

Silmäasema needed to boost their SEO ranking to match their leading market position. To do this, they wanted to answer the most pressing questions about eye health in an expert and interesting way.

Solution: compelling blog posts and videos

Working with Silmäasema has been the perfect opportunity for us to showcase our skills. We have crafted an extensive series of SEO-friendly blog posts and informative articles about the most popular eye health and optical fashion related topics. Besides writing the copy around the most searched-for, best-value keywords, we have ensured every article genuinely helps the customer find what they’re looking for.

Outcome

As a result of our ongoing collaboration, Silmäasema now ranks top for a number of crucial keywords and has overtaken several competitors. Thanks to a constant stream of new, relevant content, the upward trend continues. What’s more, we have helped cement Silmäasema’s reputation as a reliable, approachable and visionary eye health expert.

YLE A record-breaking social media campaign for Finnish Sauna Day

Challenge

YLE has dozens of different media channels, but its reach is limited when it comes to non-Finnish speakers. The campaign producers’ dilemma was how to target this huge potential audience with engaging content, which showcased the wonders of sauna in a fun and educational way.

Solution

The answer came courtesy of our Creative Director, Joel Willans. His best-selling Very Finnish Problems books are based on social channels with nearly half a million fans. This enables us to create content campaign with huge organic reach. To tackle YLE’s challenge we collaborated with the campaign team on a series of videos and social media content revolving around sauna sayings and culture.

Outcome

The campaign smashed all its targets. On the four Very Finnish Problems social channels, Facebook, Instagram, Twitter and YouTube, the content reached 1.72 million people. The videos gained over 550 thousand views and the social content was shared over 10 000 times, reaching audiences in Finland and abroad. What’s more, the VFP campaign reached hundreds of thousands more people on YLE’s own social channels and the main video was even broadcast on national TV. In the end, we helped ensure YLE’s Sauna Day was a resounding—and record-breaking—success!

WhimCreating a brand for a revolutionary app

Challenge

MaaS Global enlisted us to take the Whim concept to the next level. We were not only challenged to help come up with the name, but to fine-tune the Whim brand and identity, too. They also asked us to promote the benefits of their amazing service to consumers, industry insiders, and investors – in Finland and internationally.

 

Solution

We started by creating copy for the app and its English and Finnish website, as well as a script for a video that showcases how the unique Whim service works. After that, we were able to start sharing the Whim story. We did this in a number of different ways, from blog posts to concept videos, articles, press releases, and presentations.

 

Outcome

Whim has now expanded beyond Helsinki to several international cities. The app has garnered numerous awards, including the coveted Design from Finland mark. As for getting the Whim word out there, we must say things have gone quite well – just have a look at these articles from The New York Times and The Economist!

Very Finnish ProblemsCreating Finland's most popular social media brand

Challenge

We wanted an opportunity to practice what we preach. So, the challenge was simple: Could we create a social media brand about Finland, grow it, and maintain its popularity?

 

Solution

Our Creative Director and Co-founder, Joel Willans, used his unique social media experience and methodology to create a Facebook page that within a month had over 15 000 fans. By finding relevant audiences across different social platforms, he was able to build the community through organic shares and engagement and a continual refinement of content. This combination of creativity and data analysis had a dramatic effect.

 

Outcome

With over 1.2 million followers on 6 social channels, Very Finnish Problems now reaches an average of 10-15 million people, worldwide, every month making it Finland’s most successful viral brand. We’re now able to experiment with engagement and posts, get to know our audiences better, and dig deeper than ever into what truly works. What’s more, thanks to Joel’s best-selling book series and chart-topping podcast, Very Finnish Problems has now gone beyond social.

Visit TampereOrganically reaching 1.2 million people on social media

Challenge

Visit Tampere wanted to bring more attention to a few of Tampere’s key draws: its proximity to the great outdoors and its unique sauna culture. They also wanted to focus on social media, and expand their reach on Facebook, Instagram and Twitter to engage a wider audience.

 

Solution

Because of Tampere’s close relationship with sauna — it is home to Finland’s oldest public sauna, after all — we decided to frame Tampere as the “Sauna Capital of the World.” Making use of video and photography assets from Visit Tampere’s own image bank, we created a video series for social media to emphasize this, along with the nearby wilderness and lakes. We then made sure that it got to the right audience by strategically posting on Very Finnish Problems Facebook, Twitter and Instagram.

 

Outcome

The audience loved it! With our help, Visit Tampere’s social media statistics skyrocketed. On Facebook, the video campaign organically reached 770 310 people with over 496 498 views. On Twitter, they reached 301 180 people with 36 712 views. On Instagram, the campaign reached over 220 000 people, making the combined organic reach on all three social channels over 1.2 million. The videos also gained Tampere international press coverage and cemented Tampere’s reputation as the Sauna Capital of the World.

WeaveBuilding a B2B brand from the ground up

Challenge

The Weave founders wanted help turning their fantastic idea into reality. Building a brand from the ground up is never an easy task, which is why they asked for our guidance throughout the entire pre-launch process – from company name concepting and finding the right tone of voice, to crafting solid content marketing plans.

Solution

Our first step was to find a name that reflects the agility, flexibility and strength of the new company. After hundreds of ideas, Weave was chosen as the winner. The next step was to introduce the company brand through website copy, press releases, recruitment materials and content marketing.

Outcome

Weave had a successful launch in October 2016, and they’ve managed to hire exactly the kind of candidates they’ve been looking for to fuel their expansion. With a unique place in between startups and old school corporations, these days they’re busy doing what they do best: creating custom-designed, customer-focused solutions.