Blog

MiradoreCrafting a winning in-bound B2B content marketing strategy

Challenge

As Miradore approached the year leading up to its tenth anniversary, the company needed a way to step beyond traditional AdWords keyword advertising to engage, entertain, grow and retain its user base and audience of IT professionals and managers. The entire IT world is shifting to variations of cloud services, from infrastructure built on shirink-wrapped software on in-house PCs. With a shift likewise happening towards new types of devices, Miradore needed their new Mobile Device Management solution to stand out. In the longer term, the company needs to show it has a vision of where the world is heading with the operational and security challenges of the Internet of Things.

Solution

We started working with Miradore to polish the writing on their web site with SEO goals in mind. We quickly shifted towards producing regular blog and newsletter content. We wanted to mix Miradore’s steady stream of product updates with readable, interesting and useful information for IT Managers, small business owners and interested enthusiasts to enjoy and share. Topics we’ve covered include bookmarkable lists of tech training resources, information security tips and conference talks, along with ongoing presentations of the benefits available to users of Miradore products. Further ground covered include press releases, native advertising in trade publications and customer interviews for case studies.

Outcome

Miradore has continued down a path of establishing their generous freemium Mobile Device Management offering in a highly competitive industry, often citing benefits like Finnish privacy protection and approachability. We’ve helped Miradore build up entirely new audiences and convert them to customers, while helping the company’s very customer-focused support and development teams stay in touch and get feedback from the field.

SupercellHelping newcomers navigate Helsinki life

Challenge

Moving to a new city or country is exciting, but it often involves challenges and confusion too. Supercell wanted to prevent this, so its new recruits could make the most of Helsinki and Finland straight away.

 

Solution

Using their unique combination of research and personal experience, Ink Tank Media’s multicultural team created the Living in Finland Guide and Apartment Guide. While educating readers about everything from parental leaves to communal saunas, the guides also introduce them to Supercell’s glorious gang of game characters.

 

Outcome

Thanks to the guides, Supercell employees can safely navigate their everyday life and survive the quirks of Finnish culture. With less time spent wondering about winter wear and where to buy dinner, they can focus on what they do best – creating awesome games that the world loves to play.