Blog

WhimCreating a brand for a revolutionary app

Challenge

MaaS Global enlisted us to take the Whim concept to the next level. We were not only challenged to help come up with the name, but to fine-tune the Whim brand and identity, too. They also asked us to promote the benefits of their amazing service to consumers, industry insiders, and investors – in Finland and internationally.

 

Solution

We started by creating copy for the app and its English and Finnish website, as well as a script for a video that showcases how the unique Whim service works. After that, we were able to start sharing the Whim story. We did this in a number of different ways, from blog posts to concept videos, articles, press releases, and presentations.

 

Outcome

Whim has now expanded beyond Helsinki to several international cities. The app has garnered numerous awards, including the coveted Design from Finland mark. As for getting the Whim word out there, we must say things have gone quite well – just have a look at these articles from The New York Times and The Economist!

SupercellHelping newcomers navigate Helsinki life

Challenge

Moving to a new city or country is exciting, but it often involves challenges and confusion too. Supercell wanted to prevent this, so its new recruits could make the most of Helsinki and Finland straight away.

 

Solution

Using their unique combination of research and personal experience, Ink Tank Media’s multicultural team created the Living in Finland Guide and Apartment Guide. While educating readers about everything from parental leaves to communal saunas, the guides also introduce them to Supercell’s glorious gang of game characters.

 

Outcome

Thanks to the guides, Supercell employees can safely navigate their everyday life and survive the quirks of Finnish culture. With less time spent wondering about winter wear and where to buy dinner, they can focus on what they do best – creating awesome games that the world loves to play.

WeaveBuilding a B2B brand from the ground up

Challenge

The Weave founders wanted help turning their fantastic idea into reality. Building a brand from the ground up is never an easy task, which is why they asked for our guidance throughout the entire pre-launch process – from company name concepting and finding the right tone of voice, to crafting solid content marketing plans.

Solution

Our first step was to find a name that reflects the agility, flexibility and strength of the new company. After hundreds of ideas, Weave was chosen as the winner. The next step was to introduce the company brand through website copy, press releases, recruitment materials and content marketing.

Outcome

Weave had a successful launch in October 2016, and they’ve managed to hire exactly the kind of candidates they’ve been looking for to fuel their expansion. With a unique place in between startups and old school corporations, these days they’re busy doing what they do best: creating custom-designed, customer-focused solutions.