Blog

YLE A record-breaking social media campaign for Finnish Sauna Day

Challenge

YLE has dozens of different media channels, but its reach is limited when it comes to non-Finnish speakers. The campaign producers’ dilemma was how to target this huge potential audience with engaging content, which showcased the wonders of sauna in a fun and educational way.

Solution

The answer came courtesy of our Creative Director, Joel Willans. His best-selling Very Finnish Problems books are based on social channels with nearly half a million fans. This enables us to create content campaign with huge organic reach. To tackle YLE’s challenge we collaborated with the campaign team on a series of videos and social media content revolving around sauna sayings and culture.

Outcome

The campaign smashed all its targets. On the four Very Finnish Problems social channels, Facebook, Instagram, Twitter and YouTube, the content reached 1.72 million people. The videos gained over 550 thousand views and the social content was shared over 10 000 times, reaching audiences in Finland and abroad. What’s more, the VFP campaign reached hundreds of thousands more people on YLE’s own social channels and the main video was even broadcast on national TV. In the end, we helped ensure YLE’s Sauna Day was a resounding—and record-breaking—success!

MiradoreCrafting a winning in-bound B2B content marketing strategy

Challenge

As Miradore approached the year leading up to its tenth anniversary, the company needed a way to step beyond traditional AdWords keyword advertising to engage, entertain, grow and retain its user base and audience of IT professionals and managers. The entire IT world is shifting to variations of cloud services, from infrastructure built on shirink-wrapped software on in-house PCs. With a shift likewise happening towards new types of devices, Miradore needed their new Mobile Device Management solution to stand out. In the longer term, the company needs to show it has a vision of where the world is heading with the operational and security challenges of the Internet of Things.

Solution

We started working with Miradore to polish the writing on their web site with SEO goals in mind. We quickly shifted towards producing regular blog and newsletter content. We wanted to mix Miradore’s steady stream of product updates with readable, interesting and useful information for IT Managers, small business owners and interested enthusiasts to enjoy and share. Topics we’ve covered include bookmarkable lists of tech training resources, information security tips and conference talks, along with ongoing presentations of the benefits available to users of Miradore products. Further ground covered include press releases, native advertising in trade publications and customer interviews for case studies.

Outcome

Miradore has continued down a path of establishing their generous freemium Mobile Device Management offering in a highly competitive industry, often citing benefits like Finnish privacy protection and approachability. We’ve helped Miradore build up entirely new audiences and convert them to customers, while helping the company’s very customer-focused support and development teams stay in touch and get feedback from the field.

WhimCreating a brand for a revolutionary app

Challenge

MaaS Global enlisted us to take the Whim concept to the next level. We were not only challenged to help come up with the name, but to fine-tune the Whim brand and identity, too. They also asked us to promote the benefits of their amazing service to consumers, industry insiders, and investors – in Finland and internationally.

 

Solution

We started by creating copy for the app and its English and Finnish website, as well as a script for a video that showcases how the unique Whim service works. After that, we were able to start sharing the Whim story. We did this in a number of different ways, from blog posts to concept videos, articles, press releases, and presentations.

 

Outcome

Whim has now expanded beyond Helsinki to several international cities. The app has garnered numerous awards, including the coveted Design from Finland mark. As for getting the Whim word out there, we must say things have gone quite well – just have a look at these articles from The New York Times and The Economist!