Blog

SilmäasemaBoosting SEO ranking with compelling copy

seo writing

Challenge: improve SEO ranking

Silmäasema needed to boost their SEO ranking to match their leading market position. To do this, they wanted to answer the most pressing questions about eye health in an expert and interesting way.

Solution: compelling blog posts and videos

Working with Silmäasema has been the perfect opportunity for us to showcase our skills. We have crafted an extensive series of SEO-friendly blog posts and informative articles about the most popular eye health and optical fashion related topics. Besides writing the copy around the most searched-for, best-value keywords, we have ensured every article genuinely helps the customer find what they’re looking for.

Outcome

As a result of our ongoing collaboration, Silmäasema now ranks top for a number of crucial keywords and has overtaken several competitors. Thanks to a constant stream of new, relevant content, the upward trend continues. What’s more, we have helped cement Silmäasema’s reputation as a reliable, approachable and visionary eye health expert.

MiradoreCrafting a winning in-bound B2B content marketing strategy

Challenge

As Miradore approached the year leading up to its tenth anniversary, the company needed a way to step beyond traditional AdWords keyword advertising to engage, entertain, grow and retain its user base and audience of IT professionals and managers. The entire IT world is shifting to variations of cloud services, from infrastructure built on shirink-wrapped software on in-house PCs. With a shift likewise happening towards new types of devices, Miradore needed their new Mobile Device Management solution to stand out. In the longer term, the company needs to show it has a vision of where the world is heading with the operational and security challenges of the Internet of Things.

Solution

We started working with Miradore to polish the writing on their web site with SEO goals in mind. We quickly shifted towards producing regular blog and newsletter content. We wanted to mix Miradore’s steady stream of product updates with readable, interesting and useful information for IT Managers, small business owners and interested enthusiasts to enjoy and share. Topics we’ve covered include bookmarkable lists of tech training resources, information security tips and conference talks, along with ongoing presentations of the benefits available to users of Miradore products. Further ground covered include press releases, native advertising in trade publications and customer interviews for case studies.

Outcome

Miradore has continued down a path of establishing their generous freemium Mobile Device Management offering in a highly competitive industry, often citing benefits like Finnish privacy protection and approachability. We’ve helped Miradore build up entirely new audiences and convert them to customers, while helping the company’s very customer-focused support and development teams stay in touch and get feedback from the field.

Nokia ConversationsCreating a successful content strategy

Challenge

Nokia wanted to maintain and develop this community into a powerful group of advocates for their devices. They needed to do this by both celebrating technology and the people who used it creatively. Yet at the same time were looking to reach new people who weren’t using Nokia smartphones.

Solution

We worked with Nokia to relaunch the Connects blog in a way that would appeal to both their core audience and people totally unfamiliar with the company and its products. To do this, we created stories that, although technology flavoured, had a far wider appeal. We then promoted it in ways and on channels Nokia had never used before.

Outcome

The site’s unique visits more than doubled, from 90 thousand a month to 250 thousand a month. What’s more, many of these new visitors came from the US, a key market in which Nokia was eager to make an impact. In fact, the site was so successful that it was eventually given its own section on Nokia Conversations, helping to make it one of the world’s top five most-read corporate blogs.    

The Microsoft Devices blogManaging a community and creating compelling content

Challenge

Nokia had an incredibly loyal following and tens of millions of fans across the globe. Microsoft’s challenge was to maintain and grow this passionate community while encouraging them to be advocates for the Windows Phone brand.

Solution

Building on years of experience of community management, we helped rebrand the new Microsoft Devices blog. This involved creating a unique series of stories, which celebrated passionate Lumia users in new and exciting ways.

Outcome

The blog proved invaluable in helping transform a passionate community of Nokia fans into a passionate community of Windows Phone fans. Our stories were shared more than ever before, read more than ever before and commented on more than ever before.

Moomin CharactersSuccessfully launching an iconic brand online

Challenge

The author of the Moomin series, Tove Jansson, and the stories themselves provided a wealth of material. The challenge was to create content that would engage old fans, yet appeal to people unfamiliar with Moomin and Tove, too.

Solution

We created a varied editorial schedule of stories, which showcased not just the characters and their author but also the culture, country and society that influenced Tove Jansson’s writing. We then promoted the stories on a wide variety of channels and in a wide variety of ways.

Outcome

The site went from 200 visitors a day to 3000 visitors a day and our most popular story was read by over 60 000 people from all over the world, hitting the front page of the social news site, Reddit. In three months, the blog reached over 270 000 people. Moomin now has a great place online for a thriving community of fans, new and old alike.