MaaS Global enlisted us to take the Whim concept to the next level. We were not only challenged to help come up with the name, but to fine-tune the Whim brand and identity, too. They also asked us to promote the benefits of their amazing service to consumers, industry insiders, and investors – in Finland and internationally.
We started by creating English and Finnish website copy, as well as a script for a video that clearly describes how the unique Whim service works. After that, we were able to start sharing the Whim story. We did this in a number of different ways, such as blog posts on our website, concept videos, articles for industry publications, press releases, and a slideshare.
Whim currently operates in Helsinki and West Midlands, with plans to take on the world as soon as possible. The app has garnered numerous awards, including the coveted Design from Finland mark. As for getting the Whim word out there, we must say things have gone quite well – just have a look at these articles from The New York Times and The Economist!