WeaveBuilding a B2B brand from the ground up

Launched in 2016, Weave is an agile, independent subsidiary of leading information management company Affecto. Specializing in digital service design and software development, Weave offers the flexibility of diverse teamwork combined with the strength of an established player.


The Weave founders wanted help turning their fantastic idea into reality. Building a brand from the ground up is never an easy task, which is why they asked for our guidance throughout the entire pre-launch process – from company name concepting and finding the right tone of voice, to crafting solid content marketing plans.


Our first step was to find a name that reflects the agility, flexibility and strength of the new company. After hundreds of ideas, Weave was chosen as the winner. The next step was to introduce the company brand through website copy, press releases, recruitment materials and content marketing.


Weave had a successful launch in October 2016, and they’ve managed to hire exactly the kind of candidates they’ve been looking for to fuel their expansion. With a unique place in between startups and old school corporations, these days they’re busy doing what they do best: creating custom-designed, customer-focused solutions.

What they said

Working with the guys and gals from Ink Tank Media was truly exciting! We were (and still are) in a really unique situation in terms of how to combine start-up mentality with our big parent company, but that didn’t deter Joel and co. from creating top-notch content for all our channels. I was really excited at how quickly the Ink Tank pros dialled in on our needs and wants, sometimes it felt they read our minds. If you ever find yourself needing outside perspective on your content marketing, I wholeheartedly recommend Ink Tank Media.

Marko Loukkola Business Director, Weave