Very Finnish Problems is one of Finland’s top Facebook pages. The page shares memes, images, videos, and stories, from the fantastically funny to the intriguingly educational, with one thing in common: they’re all about Finland.
We wanted an opportunity to practice what we preach. So, the challenge was simple: Could we create a Facebook page about Finland, grow it, and maintain its popularity?
With nearly 300.000 followers, Very Finnish Problems reaches an average of 10 million people, worldwide, every month making it Finland’s most successful viral Facebook publisher. We’re now able to experiment with engagement and posts, get to know our audiences better, and dig deeper than ever into what truly works. What’s more, we ended up creating not just a community, but a brand, too – the Very Finnish Problems book was released last year.