Microsoft is the world’s largest software company. In 2014, it bought the Devices Division of Nokia and also became a major hardware player.
Nokia had an incredibly loyal following and tens of millions of fans across the globe. Microsoft’s challenge was to maintain and grow this passionate community while encouraging them to be advocates for the Windows Phone brand.
Building on years of experience of community management, we helped rebrand the new Microsoft Devices blog. This involved creating a unique series of stories, which celebrated passionate Lumia users in new and exciting ways.
The blog proved invaluable in helping transform a passionate community of Nokia fans into a passionate community of Windows Phone fans. Our stories were shared more than ever before, read more than ever before and commented on more than ever before.