Tekla software by TrimbleCreating awesome e-books for cutting edge B2B software

Trimble, a a global tech company with roots in Silicon Valley, focuses on products and services that connect the physical and digital worlds, using technologies in positioning, modelling, connectivity and data analytics. Trimble’s Tekla software solutions cater for needs of  structural engineering, steel and precast concrete and fabrication and construction. Tekla Building Information Modeling (BIM) and Analysis & Design software solutions and tools streamline construction projects from design to erection phase, with advanced options for information sharing, collaboration, constructible 3D models and more.

Challenge

A major player like Trimble needs materials that clearly explain the value of their products to a global audience. And when the products are as complex as Tekla software, it’s no piece of cake to create content that is both knowledgeable and understandable. What’s more, the industry is currently in the midst of technological disruption, with tons of new tools and methods becoming the new standard, which means that all materials must be thoroughly researched and up-to-date.

Solution

To help those in the construction industry stay tuned into the complexities of modern construction, Tekla brand is dedicated to creating informational content that clearly explains the benefits of their tools. With additional focus on the industry in flux, Tekla’s content is a great example of valuable thought leadership. At Ink Tank, we delved deeply into the complicated world of structural steel, construction, and BIM so that we can help create materials that both explain and inspire. These include everything from in-depth ebooks to white papers and reference cases.

Outcome

Thanks to Tekla’s dedication to informational materials, clients and industry insiders around the world have access to valuable insights into the benefits of BIM technology in an industry undergoing a revolution. The materials we have created help to make a complex topic more accessible, while still upholding Tekla’s high standards for accurate information.

What they said

We are not the easiest customer for a content producer: Our products are highly specialised software solutions for B2B customers. We love details, we are global, and we have lots of opinions. However, the way Ink Tank Media works quickly made everyone trust them. These brilliant people grasp even complex ideas in a second, produce great quality and are fun to work with. In short, Ink Tank Media makes a great marketing partner.

Sanna Melin Editor, Trimble