It’s an exciting week for Foller, the Finnish startup formed in order to enter the Elisa iOT Innovation Challenge in April this year. The results of the competition are out in Slush on Thursday November 12th, and we here at Ink Tank Media are certainly rooting for them. Why? Because Foller is tackling an issue that’s been troubling us for… well, forever. Food waste.
What attracts big names in high tech business, engineering and investment communities around the globe to Helsinki? In November?
Well, they’re not here for the weather or to see the daylight start to fade at 3 PM. Rather, the gravitating forces behind this pilgrimage is Slush Helsinki, a growing and exciting technology conference, which takes place on November 11th to 12th this year.
For some people, the term “gamification” is nothing but a trendy buzzword, yet another fleeting fad taking the business world by storm and destined to fade into obscurity the moment a shinier new trend appears on the scene. But the truth is, gamification has not only been around for ages (think frequent flyer rewards programmes), but has proved to be hands-down one of the most successful ways for a business to engage with its users.
Every company dreams of creating content and stories that go viral. At Ink Tank Media, we live that dream week after week. This is how we’ve created Finland’s most popular viral English-language Facebook page, Very Finnish Problems, which has an average organic reach of over 15 million per month. It’s also how we created Inktank.fi, Finland’s most read English-language blog, with an average of 500 thousand readers a month. Ten of our stories on inktank.fi have reached well over half a million people or even more. In fact, our top four stories combined have been read 8.1 million times worldwide, nearly double the population of Finland. Simply put, nobody else who practices content marketing in the Nordics can do what we do.
At Ink Tank, in the last five years, we’ve launched, edited and written for over twenty blogs. Combined, our stories have reached millions of people worldwide. Needless to say, in this time we’ve have tried literally dozens of different content marketing tools and now we can share our best with you.
When it comes to getting your startup or small business up on its feet, both time and money are precious commodities. While it makes sense to hire professionals to handle tasks like content creation and distribution, it can often be a good idea to handle the smaller but equally important tasks yourself.
Building a social media presence, tracking traffic data to see what works and what doesn’t, and throwing in a few on-site tools to make your website as user-friendly (and share-friendly) as possible are a few examples of simple things that you can do to get the word out there and track how well the process is going. There’s no shortage of time-saving tools to be found online, and choosing which tools are best for you and your team can be quite the headache. So let’s make this easy by showcasing our best content marketing tools.