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#FAIL: The 10 biggest marketing mistakes in Twitter history

At Ink Tank Media, we’ve created half a dozen viral Twitter accounts with over half a million followers. It’s this Twitter expertise that helped our co-founder, Joel Willans publish Finland’s most popular ever viral tweet with an incredible 135 000 retweets.  Consequently, we know first hand how Twitter can revolutionize how brands connect with fans and consumers, helping them add a more personal touch, spread news quicker and hit it big with viral campaigns. Unfortunately for some brands, Twitter has also opened the door for more mistakes and bigger blunders that can make their way around the internet in a matter of minutes.

The old adage of “there’s no such thing as bad publicity” is changing thanks to Twitter and other social media channels. Things can quickly turn sour for brands that aren’t meticulous about how and what they post online, resulting in negative attention and loss of followers and sales. One errant click, typo, or user account mix-up can damage reputations. Check out these 10 examples of PR and marketing mistakes that happened on Twitter — remember, the internet never forgets.

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Smart Start: 13 Finnish startups that could change the world in 2015

Finland is undeniably one of the hottest spots in the world for startups. From Linux to Supercell’s Clash of the Clans, Finland has given us tons of amazing innovations that got their start from a startup.

And happily, Finland’s startup culture is still in full swing. New startups are popping up all the time, offering fresh, unique products ranging from mobile games to environmentally-conscious life changers. So which Finnish startups should you be watching in 2015? Read on to find out.

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