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A/B testing for Mad Scientists, Part 1: Human test subjects

Years ago, I landed an interview for a sales position at a company. When the company’s CEO wanted to know what I’d like to do in the future I answered avidly: ”Sales and Marketing mathematics”. The CEO was, to say the least, overwhelmed. I thought I’d never get the job, but I did. And now, fifteen years later, I still love both sales and marketing mathematics.

Since I got that job, this whole thing about shopping on the Internet happened. And it turns out that finding and retaining customers in this environment has everything to do with combining sales, marketing and mathematics with user experience design.

One of the ways  to do this is through something called A/B testing. As people in the know would love to tell you, A/B testing has to do with how Internet companies evolve their products. By giving billions of users different buttons to click. Or something.

But you’re not Facebook or Google, so why should you care?

Well, if you sell stuff, the answer involves more money, for you. So please allow me to enlighten you. I love sales, marketing and math, after all.

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How to get karma on Reddit in 10 easy steps

If you’ve spent time on Reddit, then you already know it’s a great place to learn, discuss, and laugh. However, you probably also know that it can be tough to navigate both the etiquette and features of the website.

One such feature that confuses many redditors is karma, imaginary internet points that you can “earn” with good content submissions and comments. If a redditor likes a comment or post, they upvote it, if they dislike, they downvote it. A redditor’s karma score is basically the total upvotes they’ve been granted by other redditors minus the total downvotes they’ve received, with two separate scores for comment karma (comments on links) and link karma (link submissions to articles and images). Yes, karma is meaningless. But we humans tend to crave social acceptance, and it’s incredibly satisfying to rack up thousands of karma points!

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How to launch a super successful startup: exclusive tips from Wolt

It might be a disheartening fact that 90% of startups fail, but hey, that also means that 10% of them succeed. Finnish food delivery company Wolt, recently named by Wired as one of Europe’s hottest 100 startups, is currently riding high and looks to become one of the latter. “We’re getting double digit weekly growth and breaking our sales records every other day,” says Juhani Mykkänen, Wolt’s Co-founder. How did they do it and what advice do they have for other startups aiming to conquer the world? Here are Mykkänen’s top five tips.

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Could this Finnish tech by Foller be the answer to global food waste?

It’s an exciting week for Foller, the Finnish startup formed in order to enter the Elisa iOT Innovation Challenge in April this year. The results of the competition are out in Slush on Thursday November 12th, and we here at Ink Tank Media are certainly rooting for them. Why? Because Foller is tackling an issue that’s been troubling us for… well, forever. Food waste.

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How to get the most out of Slush 2015: An insider’s guide

What attracts big names in high tech business, engineering and investment communities around the globe to Helsinki? In November?

Well, they’re not here for the weather or to see the daylight start to fade at 3 PM. Rather, the gravitating forces behind this pilgrimage is Slush Helsinki, a growing and exciting technology conference, which takes place on November 11th to 12th this year.

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5 simple ways that gamification will boost your business

For some people, the term “gamification” is nothing but a trendy buzzword, yet another fleeting fad taking the business world by storm and destined to fade into obscurity the moment a shinier new trend appears on the scene. But the truth is, gamification has not only been around for ages (think frequent flyer rewards programmes), but has proved to be hands-down one of the most successful ways for a business to engage with its users.

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5 invaluable lessons Ink Tank Media’s viral stories teach about content marketing

Every company dreams of creating content and stories that go viral. At Ink Tank Media, we live that dream week after week. This is how we’ve created Finland’s most popular viral English-language Facebook page, Very Finnish Problems, which has an average organic reach of over 15 million per month. It’s also how we created Inktank.fi, Finland’s most read English-language blog, with an average of 500 thousand readers a month. Ten of our stories on inktank.fi have reached well over half a million people or even more. In fact, our top four stories combined have been read 8.1 million times worldwide, nearly double the population of Finland. Simply put, nobody else who practices content marketing in the Nordics can do what we do.

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The 7 best content marketing tools for saving your business time and money

At Ink Tank, in the last five years, we’ve launched, edited and written for over twenty blogs. Combined, our stories have reached millions of people worldwide. Needless to say, in this time we’ve have tried literally dozens of different content marketing tools and now we can share our best with you.

When it comes to getting your startup or small business up on its feet, both time and money are precious commodities. While it makes sense to hire professionals to handle tasks like content creation and distribution, it can often be a good idea to handle the smaller but equally important tasks yourself.

Building a social media presence, tracking traffic data to see what works and what doesn’t, and throwing in a few on-site tools to make your website as user-friendly (and share-friendly) as possible are a few examples of simple things that you can do to get the word out there and track how well the process is going. There’s no shortage of time-saving tools to be found online, and choosing which tools are best for you and your team can be quite the headache. So let’s make this easy by showcasing our best content marketing tools.

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The good, the bad and the ugly: Why Finland is a startup heaven…and hell

Finland has many things to celebrate. In 2014, it was ranked the best place in the world to be a mother and according to “The World Press Freedom Index” took first place for freedom of the press. It has the second lowest gender gap and was ranked the third least corrupt country. The World Economic Forum also considers it the 4th most competitive nation on earth, while, according to education and publishing firm Pearson, it has the 5th best education system. However, just like every other country is has its downsides too. This mixed bag of pros and cons is particularly apparent when it comes to startups.

I’ve done business in countries around the world and lived close to eight years abroad, including four years in Russia. Now that I am running Apped here in Finland, it’s easier than ever to spot the country-specific pros and cons that often crop up when running a company. So what sets Finland apart from other countries, in both good and bad ways?

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#FAIL: The 10 biggest marketing mistakes in Twitter history

At Ink Tank Media, we’ve created half a dozen viral Twitter accounts with over half a million followers. It’s this Twitter expertise that helped our co-founder, Joel Willans publish Finland’s most popular ever viral tweet with an incredible 135 000 retweets.  Consequently, we know first hand how Twitter can revolutionize how brands connect with fans and consumers, helping them add a more personal touch, spread news quicker and hit it big with viral campaigns. Unfortunately for some brands, Twitter has also opened the door for more mistakes and bigger blunders that can make their way around the internet in a matter of minutes.

The old adage of “there’s no such thing as bad publicity” is changing thanks to Twitter and other social media channels. Things can quickly turn sour for brands that aren’t meticulous about how and what they post online, resulting in negative attention and loss of followers and sales. One errant click, typo, or user account mix-up can damage reputations. Check out these 10 examples of PR and marketing mistakes that happened on Twitter — remember, the internet never forgets.

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