Working in the startup scene can sometimes seem like a larger-than-life mission. But it’s not all ball pits, free snacks and changing the world. While we love the buzz and marvellous ideas startup culture generates, we think it’s about time it was deconstructed, in a fair but firmly satirical way. Read on for a very scientific expose of this wonderful world, and the signs that you’ve inhabited for way too long.
If you’re anything like we are, you love to hear the opinions, views, and strategies of other marketers. In an industry that is constantly evolving, there’s always something new to learn – and there’s no better way to sharpen your skills than hearing it straight from the marketing maestros themselves.
Right now, a lineup of Finnish companies at Mobile World Congress in Barcelona is proving why Finland remains a technological superpower. While Nokia already stole the show by announcing a beautifully convincing reboot of the Volkswagen Beetle of cellphones, the 3110, there’s plenty more to get excited about. Here’s our line-up of cool companies, showcasing their top tech at the Finland Pavilion, who we think are worth a closer look.
Going viral is the holy grail of digital marketing. The idea of hundreds of thousands or even millions of people organically viewing your stories sends us marketers dizzy with joy. Sadly, it’s notoriously difficult to achieve, especially in Finland with its small population. One criterion is to create your content in English, as we do for Very Finnish Problems and as Tieto, the Nordics’ largest software and service company did for their now notorious sing-song Value for Life video.
Reportedly produced for internal reasons, Value for Life is filled with good intentions and wonderfully obscure lyrics. There are “no options for duality” and “old is where we come”. Tieto also “take the ball to the build” and while I have no idea what that means, it’s certainly conjurors up an intriguing image. Yet despite its unusual lyrics, hit and miss singing and awkward style of production, reminiscent of an episode of British comedy classic The Office, Value for Life is a huge win for Tieto. Of course, the company themselves may not currently view it like that, but there are plenty of reasons for them to be cheerful.
With Helsinki’s Slush having grown into a behemoth of a startup conference, Finland now has a reputation as a hub for high-tech startups and their financial backers. With great education and a pool of engineering skills still bubbling after closing of Nokia’s previous chapter in mobile, Finland produces a number of interesting tech startups as well.
We thought we’d take a look around and list some of the most interesting companies that we’d love to see succeed in the coming year.