Did you know that an estimated 95% of your SEO traffic is driven by just 5% of your pages?
Why? The simple answer is that search engines are looking for content that either solves a problem or answers a question for the reader. That’s why choosing the right SEO keywords makes the difference between ranking on the first page, or lingering in the forgotten world of page 7 and beyond. And before finding the right keywords, you need to find the right keyword search tool. Here are 5 of our favourites.
All copywriters possess an innate ability to write original and gripping content. But these qualities alone aren’t enough to turn a good copywriter into a great one. It takes years of practice, discipline and dedication to sharpen your craft. This rule is also true for bestselling authors, who spend years developing their voice and honing their writing skills before seeing their work in print. With this in mind, it’s little wonder why many copywriters have gone on to become household names. Here are just five of many. Read more
Do you ever catch yourself singing a tune from an advert you saw decades ago?
A catchy jingle can turn a 30-second advert into a screensaver in our minds, a basic marketing trick that was well understood by 1950s advertising executives.
During America’s golden age of disposable income, stable employment, and only three television stations, 1950s advertising executives had a captive audience with money to spend. In the early ’50s, a TV advert placed in the commercial break of the sitcom “I Love Lucy” would typically reach 11 million families, at a time when there were just 15 million television sets in America.
Today, things seem more complicated. The average consumer can view adverts on everything from televisions to telephones, making some marketers feel nostalgic for simpler times. These days, however, we have a vast selection of marketing tools at our disposal, and if anything, we’re in a new golden age of marketing. Here’s how to make the most of it, Don Draper style—drink cart not included.
Born in 19th century rural America, Abraham Lincoln had just one year of formal education to his name. But his love of books helped him further his knowledge to become a highly respected lawyer, and then one of the greatest presidents who ever lived.
He wasn’t the only one to thank books for his success. In fact, a recent study shows that almost all of the world’s wealthiest people are big readers. And the benefits of reading apply to every professional. Multi-billionaire investor Warren Buffet spends 80% of his working day reading about the financial industry, while tech entrepreneur Bill Gates gets through at least one book a week.
So can reading books about copywriting help you become an expert in your field? Yes! These five books will put you on the right path.
If you work at a startup or in marketing, you’ve probably heard the phrase tone of voice before. But why does it matter? Read on to find out why tone of voice is an important part of your company strategy and how exactly it can benefit your business.
Podcasting is one of the Internet’s hidden gems. Think audio programming made by anyone, for anyone. In fact, we live in a new golden age of “Radio”, or spoken-word entertainment, something professional broadcasters have noticed, some time ago.
In the mid-00s, Apple created the conditions that gradually made podcasting popular, by making iTunes a hub for automatically subscribing to audio programming on iPods (remember those?). Since then, podcasts have grown from a futuristic talk radio for nerds to a great way to find stuff like BBC’s radio shows.
Now, podcasting, particularly in English speaking markets, is a booming pop phenomenon that attracts sponsorships, particularly from brands that cater to forward thinking, internet-savvy audiences. There are lots of fantastic shows out there, ranging from talk radio to well-produced drama.
You may not know about podcasts, or know anyone who listens to them. But, there are plenty of very sound business reasons why you should get clued up and why your business should launch a podcast of its own.
Here at Ink Tank Media, we love to hear the opinions, views, and strategies of others in the marketing business. In a transforming industry, it’s more important than ever to analyse what works and what doesn’t. So, what better way to sharpen your skills than by talking to marketing maestros themselves.
This time, we’re interviewing Juha Lauhamaa of Amer Sports, the Finnish sports equipment conglomerate.
Currently, the Marketing Manager at Sports Tracker, the world’s first and most popular sports tracking app, Juha thinks a lot about how to best cater to users of the latest in sports gear: mobile technology. Working at the massive parent company behind well-known brands such as Wilson, Suunto and Salomon, Juha has plenty of fascinating insights to share about digitalization, big data and community building. Scroll down to find out more.
A company newsletter can be a powerful tool. It’s a fantastic way to keep clients and potential clients engaged and interested in your services or products, delivering relevant content right to their inbox on a regular basis. What’s more, it provides you the opportunity to demonstrate industry expertise and thought leadership, strengthen branding, lead more readers to your content, get the word out about sales and events, and simply form a more engaging bond with your audience.
If it’s not clear by now, we love newsletters! Read on to find out a few of our top tips for a more engaging, successful company email newsletter.
Working in the startup scene can sometimes seem like a larger-than-life mission. But it’s not all ball pits, free snacks and changing the world. While we love the buzz and marvellous ideas startup culture generates, we think it’s about time it was deconstructed, in a fair but firmly satirical way. Read on for a very scientific expose of this wonderful world, and the signs that you’ve inhabited for way too long.
If you’re anything like we are, you love to hear the opinions, views, and strategies of other marketers. In an industry that is constantly evolving, there’s always something new to learn – and there’s no better way to sharpen your skills than hearing it straight from the marketing maestros themselves.