Podcasting is one of the Internet’s hidden gems. Think audio programming made by anyone, for anyone. In fact, we live in a new golden age of “Radio”, or spoken-word entertainment, something professional broadcasters have noticed, some time ago.
In the mid-00s, Apple created the conditions that gradually made podcasting popular, by making iTunes a hub for automatically subscribing to audio programming on iPods (remember those?). Since then, podcasts have grown from a futuristic talk radio for nerds to a great way to find stuff like BBC’s radio shows.
Now, podcasting, particularly in English speaking markets, is a booming pop phenomenon that attracts sponsorships, particularly from brands that cater to forward thinking, internet-savvy audiences. There are lots of fantastic shows out there, ranging from talk radio to well-produced drama.
You may not know about podcasts, or know anyone who listens to them. But, there are plenty of very sound business reasons why you should get clued up and why your business should launch a podcast of its own.