Blog

5 reasons we fell in love with Finland

In many countries, Valentine’s day is a day of love, romance and secret admirers. But in Finland,  ystävänpäivä is a celebration of an equally enriching type  of love; friendship. To celebrate ystävänpäivä, we at Ink Tank Media have put together a list of the things we love about our dear old friend, Finland.

1. The way löyly makes you feel

Finns have been enjoying their sauna sessions for thousands of years. Today, Finland is home to over 3 million steamy relaxation hubs, which are visited at least once a week by over 90% of the population. Why? There’s no better feeling than the warm embrace of a sizzling löyly cloud after a long day. Just one splash of water on hot sauna rocks will melt away your worries and make you feel at one with the world.

2. The silence that fills your head when you go Ice swimming

How do Finns cool down after a scorching sauna session? By jumping in an icy lake, of course. Plunging into a pool of wintery water may seem crazy, but it’s excellent for your health and wellbeing. Cold water gives you a shock that makes you feel alive and clears your mind of stress by releasing a flood of feel-good endorphins. The chilly feeling soon disappears, but the feel-good hormones keep you smiling all day long. No wonder Finland is the happiest nation on earth. 

3. White nights in the middle of summer

Finland gets pretty dark in winter, but nature makes up for dreary December days by giving long, light June nights. In midsummer, the entire country enjoys daylight all night long, while northern areas don’t see darkness for the whole of June and July. So, if you want to go running at 2 am without the police taking an interest in your activities, Finland is the place for you. 

4. Plenty of space to be alone

Finland is home to just 5.3 million people but has a larger landmass than the UK, which is home to 60 million people. Because of this, Finland is a rare country where you can walk, explore and even drive for miles without having to force small talk with members of the public. So, if you’re a hardcore introvert, come to Finland, go for a long woodland ramble and be alone with your thoughts. 

5. No class system

What did Finland do with the money Nokia brought in in the 1990s? It didn’t develop a class system, that’s for sure. The Finnish government pumped revenue into schools, transport and other services to give equal opportunities to all. Finns aren’t divided into old-fashioned classes, and don’t put too much thought into social status.  Even the president of Finland is a pretty down to earth guy. Famous for his cute dog and a no-BS attitude, Sauli Niinistö often stops to chat with citizens on the street and loves nothing more than a smooth cup of coffee in Market Square, Helsinki.

These are just some of the reasons we at Ink Tank value our friendship with the small nordic nation. Finland may be 102 years old, but she’s the coolest, liveliest friend we know. 

 

5 keyword search tools that will make you an SEO wizard 

The word "google" written with coloured sweets

Did you know that an estimated 95% of your SEO traffic is driven by just 5% of your pages?

 

Why? The simple answer is that search engines are looking for content that either solves a problem or answers a question for the reader. That’s why choosing the right SEO keywords makes the difference between ranking on the first page, or lingering in the forgotten world of page 7 and beyond. And before finding the right keywords, you need to find the right keyword search tool.  Here are 5 of our favourites. 

Read more

Why great copywriters make great authors 

All copywriters possess an innate ability to write original and gripping content. But these qualities alone aren’t enough to turn a good copywriter into a great one. It takes years of practice, discipline and dedication to sharpen your craft. This rule is also true for bestselling authors, who spend years developing their voice and honing their writing skills before seeing their work in print. With this in mind, it’s little wonder why many copywriters have gone on to become household names. Here are just five of many.  Read more

4 ways to be a modern-day Don Draper

Do you ever catch yourself singing a tune from an advert you saw decades ago? 

A catchy jingle can turn a 30-second advert into a screensaver in our minds, a basic marketing trick that was well understood by 1950s advertising executives.

During America’s golden age of disposable income, stable employment, and only three television stations, 1950s advertising executives had a captive audience with money to spend. In the early ’50s, a TV advert placed in the commercial break of the sitcom “I Love Lucy” would typically reach 11 million families, at a time when there were just 15 million television sets in America.

Today, things seem more complicated. The average consumer can view adverts on everything from televisions to telephones, making some marketers feel nostalgic for simpler times.  These days, however, we have a vast selection of marketing tools at our disposal, and if anything, we’re in a new golden age of marketing. Here’s how to make the most of it, Don Draper style—drink cart not included.

Read more

5 books that will turn you into a superhero copywriter 

Born in 19th century rural America, Abraham Lincoln had just one year of formal education to his name. But his love of books helped him further his knowledge to become a highly respected lawyer, and then one of the greatest presidents who ever lived. 

He wasn’t the only one to thank books for his success. In fact, a recent study shows that almost all of the world’s wealthiest people are big readers. And the benefits of reading apply to every professional. Multi-billionaire investor Warren Buffet spends 80% of his working day reading about the financial industry, while tech entrepreneur Bill Gates gets through at least one book a week.  

So can reading books about copywriting help you become an expert in your field? Yes! These five books will put you on the right path. 

Read more

5 reasons why tone of voice is crucial for your company

If you work at a startup or in marketing, you’ve probably heard the phrase tone of voice before. But why does it matter? Read on to find out why tone of voice is an important part of your company strategy and how exactly it can benefit your business.

Read more

Why your business should podcast

Podcasting is one of the Internet’s hidden gems. Think audio programming made by anyone, for anyone. In fact, we live in a new golden age of “Radio”, or spoken-word entertainment, something professional broadcasters have noticed, some time ago.

In the mid-00s, Apple created the conditions that gradually made podcasting popular, by making iTunes a hub for automatically subscribing to audio programming on iPods (remember those?). Since then, podcasts have grown from a futuristic talk radio for nerds to a great way to find stuff like BBC’s radio shows.

Now, podcasting, particularly in English speaking markets, is a booming pop phenomenon that attracts sponsorships, particularly from brands that cater to forward thinking, internet-savvy audiences. There are lots of fantastic shows out there, ranging from talk radio to well-produced drama.

You may not know about podcasts, or know anyone who listens to them. But, there are plenty of very sound business reasons why you should get clued up and why your business should launch a podcast of its own.

Read more

Marketing Maestro of the Month: Juha Lauhamaa’s top tips for digital success

Ink Tank Marketing Maestro of the Month

Here at Ink Tank Media, we love to hear the opinions, views, and strategies of others in the marketing business. In a transforming industry, it’s more important than ever to analyse what works and what doesn’t. So, what better way to sharpen your skills than by talking to marketing maestros themselves.

This time, we’re interviewing Juha Lauhamaa of Amer Sports, the Finnish sports equipment conglomerate.

Currently, the Marketing Manager at Sports Tracker, the world’s first and most popular sports tracking app, Juha thinks a lot about how to best cater to users of the latest in sports gear: mobile technology. Working at the massive parent company behind well-known brands such as Wilson, Suunto and Salomon, Juha has plenty of fascinating insights to share about digitalization, big data and community building. Scroll down to find out more.

Read more

8 top tips for company newsletters that convert

A company newsletter can be a powerful tool. It’s a fantastic way to keep clients and potential clients engaged and interested in your services or products, delivering relevant content right to their inbox on a regular basis. What’s more, it provides you the opportunity to demonstrate industry expertise and thought leadership, strengthen branding, lead more readers to your content, get the word out about sales and events, and simply form a more engaging bond with your audience.

If it’s not clear by now, we love newsletters! Read on to find out a few of our top tips for a more engaging, successful company email newsletter.

Read more

18 signs you’ve been in the Finnish startup scene for way too long

Title image credit: Slush/Petri Anttila.

Working in the startup scene can sometimes seem like a larger-than-life mission. But it’s not all ball pits, free snacks and changing the world. While we love the buzz and marvellous ideas startup culture generates, we think it’s about time it was deconstructed, in a fair but firmly satirical way. Read on for a very scientific expose of this wonderful world, and the signs that you’ve inhabited for way too long.

Read more