Posts by author: Tomi Grönfors

A/B testing for Mad Scientists, Part 1: Human test subjects

Years ago, I landed an interview for a sales position at a company. When the company’s CEO wanted to know what I’d like to do in the future I answered avidly: ”Sales and Marketing mathematics”. The CEO was, to say the least, overwhelmed. I thought I’d never get the job, but I did. And now, fifteen years later, I still love both sales and marketing mathematics.

Since I got that job, this whole thing about shopping on the Internet happened. And it turns out that finding and retaining customers in this environment has everything to do with combining sales, marketing and mathematics with user experience design.

One of the ways  to do this is through something called A/B testing. As people in the know would love to tell you, A/B testing has to do with how Internet companies evolve their products. By giving billions of users different buttons to click. Or something.

But you’re not Facebook or Google, so why should you care?

Well, if you sell stuff, the answer involves more money, for you. So please allow me to enlighten you. I love sales, marketing and math, after all.

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