Posts by author: Thomas Nybergh

Why your business should podcast

Podcasting is one of the Internet’s hidden gems. Think audio programming made by anyone, for anyone. In fact, we live in a new golden age of “Radio”, or spoken-word entertainment, something professional broadcasters have noticed, some time ago.

In the mid-00s, Apple created the conditions that gradually made podcasting popular, by making iTunes a hub for automatically subscribing to audio programming on iPods (remember those?). Since then, podcasts have grown from a futuristic talk radio for nerds to a great way to find stuff like BBC’s radio shows.

Now, podcasting, particularly in English speaking markets, is a booming pop phenomenon that attracts sponsorships, particularly from brands that cater to forward thinking, internet-savvy audiences. There are lots of fantastic shows out there, ranging from talk radio to well-produced drama.

You may not know about podcasts, or know anyone who listens to them. But, there are plenty of very sound business reasons why you should get clued up and why your business should launch a podcast of its own.

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Marketing Maestro of the Month: Juha Lauhamaa’s top tips for digital success

Ink Tank Marketing Maestro of the Month

Here at Ink Tank Media, we love to hear the opinions, views, and strategies of others in the marketing business. In a transforming industry, it’s more important than ever to analyse what works and what doesn’t. So, what better way to sharpen your skills than by talking to marketing maestros themselves.

This time, we’re interviewing Juha Lauhamaa of Amer Sports, the Finnish sports equipment conglomerate.

Currently, the Marketing Manager at Sports Tracker, the world’s first and most popular sports tracking app, Juha thinks a lot about how to best cater to users of the latest in sports gear: mobile technology. Working at the massive parent company behind well-known brands such as Wilson, Suunto and Salomon, Juha has plenty of fascinating insights to share about digitalization, big data and community building. Scroll down to find out more.

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18 signs you’ve been in the Finnish startup scene for way too long

Title image credit: Slush/Petri Anttila.

Working in the startup scene can sometimes seem like a larger-than-life mission. But it’s not all ball pits, free snacks and changing the world. While we love the buzz and marvellous ideas startup culture generates, we think it’s about time it was deconstructed, in a fair but firmly satirical way. Read on for a very scientific expose of this wonderful world, and the signs that you’ve inhabited for way too long.

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Finn for the win! 10 Finnish companies making mobile tech magic

Right now, a lineup of Finnish companies at Mobile World Congress in Barcelona is proving why Finland remains a technological superpower. While Nokia already stole the show by announcing a beautifully convincing reboot of the Volkswagen Beetle of cellphones, the 3110, there’s plenty more to get excited about. Here’s our line-up of cool companies, showcasing their top tech at the Finland Pavilion, who we think are worth a closer look.

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17 Finnish startups that could rock the world in 2017

Sunset in Ruka, Northern Finland. Photo by Timo Newton-Syms.

With Helsinki’s Slush having grown into a behemoth of a startup conference, Finland now has a reputation as a hub for high-tech startups and their financial backers. With great education and a pool of engineering skills still bubbling after closing of Nokia’s previous chapter in mobile, Finland produces a number of interesting tech startups as well.

We thought we’d take a look around and list some of the most interesting companies that we’d love to see succeed in the coming year.

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Future proof: 9 reasons why Finland is the country of the future

After WWII, Finland was still a poor country, which ended up playing a pretty weird hand of cards well during the global economic boom that transformed much of the world. From education, healthcare, water and welfare, Finland has a lot of things worth saving and adapting for the future.

It’s justified to argue politically about the global future of policies mimicking mid-century social democracy. But quite frankly, without the policies of the past, this place we call home would probably have ended up radically bleaker and poorer.

If Finland and the other Nordic counties were to fail at taking care of the legacy of ‘big-state’ investments, we’d arguably sit on one of the saddest wastes of potential in human history. Such is the contrast between the cold, barely inhabitable and famine ridden 19th century Russian Grand Duchy of Finland and the current high-tech republic.

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12 reasons why you shouldn’t bother going to Slush

Supercell's Clash of Clans characters featured at Slush 2015

It’s that time of the year again when Helsinki is the epicentre of the technology universe. Movers and shakers from across the globe descend upon the Finnish capital to do deals and talk tech.  Yes, Slush is here and don’t we all know it. For 48 hours, the tech world goes crazy celebrating its own wonderfulness and for a mere 500€ you can join the party too. But, don’t get sucked in by the relentless hype. There are some very good reasons why you shouldn’t bother going at all.

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5 Finnish software companies changing the world of business

Finnish flag

The business of selling software and IT services to other companies does not get a super cool reputation. Consumer goods and services tend to steal most of the thunder in technology reporting in the mainstream press. HBO comedy Silicon Valley even famously portrays the prospect of business to business (or B2B) as a nightmare startup for hip startups.

Let’s assume you don’t care that B2B can imply a solid business model involving actual, paying customers. If you’re the least bit geeky and you like to know how the world is connected, it should be a no-brainer to look into how software lets companies do what they do more efficiently. It’s not like you have to pretend you’d like to use all the business software in the world instead of kicking back with your gaming console or whatever. No, but we think it’s cool just to know.

So, we’ve collected a short list of some kick-ass Finnish B2B software and IT services companies. Read on to find out how Finnish engineering is changing the world of business!

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This free dingus can make the internet faster, help you sort out your network and save remote communities

What’s like running water, only delivered directly to your hands? Is it your hand perspiration following an early morning coffee binge? No you dummy, it’s the internet! On your smartphone! But just like running water, the internet relies on complicated infrastructure. The fact of the matter is that the internet is a network of networks: privately and publicly owned machinery that speak the same language even when their owners do not.

This interconnection can seem magical, universal, global and instant. But it does so only until the moment something goes wrong, or the laws of physics – or computing – pose limits. Even in the best of conditions, when no one cuts one of those crazy long undersea fiberoptic cables, geographical distance, bad software and high level peering agreements can affect how fast different parts of the Internet can talk to each other.

This is where the The RIPE Atlas project comes in to help figure out where the bottlenecks are – to the benefit of everyone! It’s free to participate, and you get the gadget pictured above in the mail!

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Super Suomi: 16 Finnish startups that could change the world in 2016

Much has been said about the Finnish startup scene. Finnish entrepreneurs come in many shapes and forms. But the basic story remains that there’s a lot of human capital freed up after the swan song of Nokia, while new talent keeps brewing in our country’s tuition-free higher education system.

So, to get a better idea of what’s cooking in Finland right now, we’ve spent some time studying the scene. Now, we can present our list of super interesting Finnish companies, with varying levels of funding and progress, which we think will make waves (or even bigger waves) in 2016.

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