Posts by author: Joe Konderla

5 qualities to look for in an English copywriter

For Finnish businesses to flourish in a global market, it’s more important than ever to make use of native English copywriters. But what skills should companies look for when looking for a copywriter to create their English content? We’ve got nearly 20 years experience working with the best English copywriters in Finland. This is what we’ve learnt. 

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5 reasons we fell in love with Finland

In many countries, Valentine’s day is a day of love, romance and secret admirers. But in Finland,  ystävänpäivä is a celebration of an equally enriching type  of love; friendship. To celebrate ystävänpäivä, we at Ink Tank Media have put together a list of the things we love about our dear old friend, Finland.

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5 keyword search tools that will make you an SEO wizard 

The word "google" written with coloured sweets

Did you know that an estimated 95% of your SEO traffic is driven by just 5% of your pages?

 

Why? The simple answer is that search engines are looking for content that either solves a problem or answers a question for the reader. That’s why choosing the right SEO keywords makes the difference between ranking on the first page, or lingering in the forgotten world of page 7 and beyond. And before finding the right keywords, you need to find the right keyword search tool.  Here are 5 of our favourites. 

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Why great copywriters make great authors 

All copywriters possess an innate ability to write original and gripping content. But these qualities alone aren’t enough to turn a good copywriter into a great one. It takes years of practice, discipline and dedication to sharpen your craft. This rule is also true for bestselling authors, who spend years developing their voice and honing their writing skills before seeing their work in print. With this in mind, it’s little wonder why many copywriters have gone on to become household names. Here are just five of many.  Read more

4 ways to be a modern-day Don Draper

Do you ever catch yourself singing a tune from an advert you saw decades ago? 

A catchy jingle can turn a 30-second advert into a screensaver in our minds, a basic marketing trick that was well understood by 1950s advertising executives.

During America’s golden age of disposable income, stable employment, and only three television stations, 1950s advertising executives had a captive audience with money to spend. In the early ’50s, a TV advert placed in the commercial break of the sitcom “I Love Lucy” would typically reach 11 million families, at a time when there were just 15 million television sets in America.

Today, things seem more complicated. The average consumer can view adverts on everything from televisions to telephones, making some marketers feel nostalgic for simpler times.  These days, however, we have a vast selection of marketing tools at our disposal, and if anything, we’re in a new golden age of marketing. Here’s how to make the most of it, Don Draper style—drink cart not included.

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5 books that will turn you into a superhero copywriter 

Born in 19th century rural America, Abraham Lincoln had just one year of formal education to his name. But his love of books helped him further his knowledge to become a highly respected lawyer, and then one of the greatest presidents who ever lived. 

He wasn’t the only one to thank books for his success. In fact, a recent study shows that almost all of the world’s wealthiest people are big readers. And the benefits of reading apply to every professional. Multi-billionaire investor Warren Buffet spends 80% of his working day reading about the financial industry, while tech entrepreneur Bill Gates gets through at least one book a week.  

So can reading books about copywriting help you become an expert in your field? Yes! These five books will put you on the right path. 

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