Born in 19th century rural America, Abraham Lincoln had just one year of formal education to his name. But his love of books helped him further his knowledge to become a highly respected lawyer, and then one of the greatest presidents who ever lived.
He wasn’t the only one to thank books for his success. In fact, a recent study shows that almost all of the world’s wealthiest people are big readers. And the benefits of reading apply to every professional. Multi-billionaire investor Warren Buffet spends 80% of his working day reading about the financial industry, while tech entrepreneur Bill Gates gets through at least one book a week.
So can reading books about copywriting help you become an expert in your field? Yes! These five books will put you on the right path.
1. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells
Considered to be an essential read for every copywriter, The Copywriter’s Handbook teaches dozens of writing techniques for writing ads and blog posts in clear, direct and compelling language. Beginning with general tips to create effective headlines and ensure an email message gets opened, the book gives freelancers excellent advice on building a successful copywriting practice.
2. Creative Confidence: Unleashing the Creative Potential Within Us All
Authors of the best selling book The Art of Innovation aim to unleash the creativity in all of us with this 2013 paperback. The book’s central theme is that the idea of a “creative type” is a myth. Featuring fun and exciting stories from the authors’ company, IDEO, this inspiring book offers readers advice and tips on unlocking their creative energy.
3. Imagine: How Creativity Works
An in-depth look into the broad spectrum of creativity, How Creativity Works touches upon the writing routines of famous artists and offers tips on how to make businesses more vibrant and productive. Proof that creativity is a mental trait in all of us, the book argues that the human brain developed creativity to help us make sense of our complex world.
4. The Associated Press Stylebook
For over 60 years, The Associated Press Stylebook has been the bible of every copywriter and journalist. The industry’s best selling reference book points writers in the right direction with vocabulary, punctuation and advice on current news values. Also, as the English language is an ever-changing entity, The AP Stylebook is updated every year to keep writers informed and educated in current affairs.
5. Advertising Secrets of the Written Word
Written by legendary copywriter Joseph Sugarman this 1998 book stands the test of time with psychological techniques to grip the reader from word one. The perfect mix of salesmanship and creative writing, the book leads the reader through successes and failures of numerous ad campaigns and gives insights into the buying process. Sugarman once gave this same advice in seminars costing $3000. Now, the Maxwell Sackheim Award-winning marketer has spread his message to the masses in 312 pages.
Even in this age of podcasts and “how-to” videos, books remain the best medium to learn expert tips and opinions about any subject. So, pick up a book and unlock your potential today.
