Did you know that an estimated 95% of your SEO traffic is driven by just 5% of your pages?
Why? The simple answer is that search engines are looking for content that either solves a problem or answers a question for the reader. That’s why choosing the right SEO keywords makes the difference between ranking on the first page, or lingering in the forgotten world of page 7 and beyond. And before finding the right keywords, you need to find the right keyword search tool. Here are 5 of our favourites.
SEMRUSH is an excellent tool for bloggers writing for a competitive market. Simply by typing in a URL, users can see the keywords that are ranking highly for their competitor’s website. This data allows users to find both long and short-tail keywords, which can be used to overtake competitors and to get ever closer to the coveted first page of Google. And that’s not all. With SEMRUSH, users can get an in-depth understanding of traffic stats, search engine reports and AdSense CPC.
Google Keyword Planner
Google Keyword Planner is amongst the most used keyword research tools for a good reason. Not only is it free, but it’s integrated with Google AdWords, and gives SEO newbies an in-depth yet straightforward insight into a website’s SEO. However, this tool may not be enough for advanced SEO searches, as Google Keyword Planner won’t show how keywords are doing on other search engines. But as Google is the most popular search engine out there, many people find that Google Keyword Planner gives adequate information and insights.
If you’re looking for a more comprehensive look into SEO, then Serpstat is the tool for you. It gives a detailed insight into keyword trends, helps users identify the top-ranking keywords and also provides information on search volume and CPC. It also helps users get ahead of the competition by showing them other web pages that have ranked highest for specific keywords.
A powerful tool for those looking to increase traffic to their site, KWFinder finds long tail keywords based upon problem-solving questions such as “How WordPress plugins work.” A perfect tool for “How-to” bloggers and start-up companies, KWFinder is the newest yet fastest growing SEO tool company on the market.
Another tool that’s ideal for those looking to stay ahead of the competition, SpyFu is one of the best SEO tools available. Not only does it give users an understanding of their competitor’s SEO, but it also gives insights into untapped markets, making it a great choice for new and established companies alike.
So, when choosing your SEO tool, think about how the features and capabilities fit with your business strategy and try a few out by signing up for free trials. Remember, it’s more useful to have an in-depth understanding of one tool than to use many tools to achieve one goal.