POsts by month: August 2017

Marketing Maestro of the Month: Juha Lauhamaa’s top tips for digital success

Ink Tank Marketing Maestro of the Month

Here at Ink Tank Media, we love to hear the opinions, views, and strategies of others in the marketing business. In a transforming industry, it’s more important than ever to analyse what works and what doesn’t. So, what better way to sharpen your skills than by talking to marketing maestros themselves.

This time, we’re interviewing Juha Lauhamaa of Amer Sports, the Finnish sports equipment conglomerate.

Currently, the Marketing Manager at Sports Tracker, the world’s first and most popular sports tracking app, Juha thinks a lot about how to best cater to users of the latest in sports gear: mobile technology. Working at the massive parent company behind well-known brands such as Wilson, Suunto and Salomon, Juha has plenty of fascinating insights to share about digitalization, big data and community building. Scroll down to find out more.

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