POsts by month: January 2016

The 6 essential requirements for successful marketing partnerships

I can’t say I’ve read The Odyssey, but I think Homer nailed it when he wrote:

“There is nothing more … admirable than when two people who see eye to eye keep house as man and wife, confounding their enemies and delighting their friends”

And the reason I think this is right is it could easily be rewritten for business:

“There is nothing more profitable than when two companies who see eye to eye do business as partners, confounding their competitors and delighting their consumers”

And so to get a ‘profitable’ Marketing Partnership (whether financially, brand health or both), there are some simple, practical ways to help you identify suitable candidates and increase your chances of avoiding the adolescent pain of a lonely walk home at the end of a night out.

I’ve pulled together a list of six measures that I have found useful. It’s not exhaustive, as every partnership is unique, but it’s a good start and a way to bring your ‘Blink’ instinct together with a framework for analysis.

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A Winter’s Tale: How Finland conquered the games industry

“What’s in the water?” As a Finn, I have heard this a lot regarding the multitude of Finnish-made games topping the charts of the app stores of the world.

But what many people don’t realise is that the Finnish game industry existed long before the mobile boom. Since the 1980s, there has been a steady stream of ambitious computer and console games coming from veteran Finnish companies like Housemarque and Remedy Entertainment.

Sadly, nobody really noticed the Finnish factor back then. Only after the relatively recent success of mobile game studios such as Rovio (Angry Birds) and Supercell (Clash of Clans, Hay Day)  was international interest sparked. Besides these giants, games like Hill Climb Racing and Badlands, by Fingersoft and Frogmind Games respectively, have quietly attracted huge audiences on mobile. Typically these games are simple yet elegant, with a distinct art or play style, and crafted by small teams.

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