POsts by month: September 2015

The 7 best content marketing tools for saving your business time and money

At Ink Tank, in the last five years, we’ve launched, edited and written for over twenty blogs. Combined, our stories have reached millions of people worldwide. Needless to say, in this time we’ve have tried literally dozens of different content marketing tools and now we can share our best with you.

When it comes to getting your startup or small business up on its feet, both time and money are precious commodities. While it makes sense to hire professionals to handle tasks like content creation and distribution, it can often be a good idea to handle the smaller but equally important tasks yourself.

Building a social media presence, tracking traffic data to see what works and what doesn’t, and throwing in a few on-site tools to make your website as user-friendly (and share-friendly) as possible are a few examples of simple things that you can do to get the word out there and track how well the process is going. There’s no shortage of time-saving tools to be found online, and choosing which tools are best for you and your team can be quite the headache. So let’s make this easy by showcasing our best content marketing tools.

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The good, the bad and the ugly: Why Finland is a startup heaven…and hell

Finland has many things to celebrate. In 2014, it was ranked the best place in the world to be a mother and according to “The World Press Freedom Index” took first place for freedom of the press. It has the second lowest gender gap and was ranked the third least corrupt country. The World Economic Forum also considers it the 4th most competitive nation on earth, while, according to education and publishing firm Pearson, it has the 5th best education system. However, just like every other country is has its downsides too. This mixed bag of pros and cons is particularly apparent when it comes to startups.

I’ve done business in countries around the world and lived close to eight years abroad, including four years in Russia. Now that I am running Apped here in Finland, it’s easier than ever to spot the country-specific pros and cons that often crop up when running a company. So what sets Finland apart from other countries, in both good and bad ways?

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