Helsinki creative agency
We work wonders with words
Most agencies split the thinking from the doing. We think that’s how good campaigns die. So we’re built the other way round. Ink Tank Media is two senior creatives who dream up the idea, make the thing and stay in the room until it works.
15M
people reached every month
1.3M
followers, built from zero
5
books published, in two languages
And we can prove the ideas travel. Our own brand, Very Finnish Problems, gets 15 million people a month reading, watching and sharing. No ad budget, no paid reach, just work people want more of. We’re Joel and Anna Willans: creative director and copywriter-strategist, 45 years of campaigns, five books in two languages and work for the names below. If it needs a big idea and flawless words in English or Finnish, it’s ours.
Nokia · Microsoft · Duolingo · Amazon Prime · Nordea · Moomin · Fiskars · YLE · Visit Tampere · European Parliament
Cases
Numbers left in, because the numbers are the point
Duolingo
Aimed for 10,000 downloads at launch. Our campaign brought 50,000.
YLE Sauna Day
1.72 million reached, 550,000 views and a spot on national TV.
Visit Tampere
We crowned it the Sauna Capital of the World. 1.2 million people agreed.
Got a brief? Or half of one?
Tell us what you’re trying to do. One of the two of us will answer, because there’s nobody else here.