We work wonders with words

Our stories reach tens of thousands of people every day. Now yours can, too.

Spread your stories further, faster.

As award-winning Finnish and English copywriters, content strategists, social media experts and translators, we’ll craft and share your story in a myriad of wonderful ways, from twenty-word tweets to twenty-thousand-word books.

Our results are beautifully engaging and incredibly effective. That’s why our stories are enjoyed and shared by hundreds of thousands of people every month and why our clients love us. But don’t take our word for it.

see for yourself

 After signing up Ink Tank Media to run our blogs traffic and engagement increased manifold. They’re great at creating enticing content to reach your audience, while actively promoting stories to bring new eyeballs to your site. Naturally curious and able to find unique perspectives on the simplest topics, Ink Tank Media’s content marketing pros are vibrant and bubbling with ideas. For any company that needs an inspiring, innovative content marketing agency, Ink Tank Media should top your list. 

Malathy Eskola, CMO Lead, Microsoft

Here’s what we do

Content marketing

To ensure your content marketing rocks, we analyze your target audience to find out exactly what inspires them. Then we create stories that excite them, entertain them and educate them. In short, stories they’ll love to share. Finally, we use our unique experience to promote your stories in ways nobody else can. To guarantee a happy ending, we track and measure their success. It’s this formula that enables us to publish Finland’s most popular English-language blog, inktank.fi, with a monthly average readership of half a million people.

Copywriting

We live words because we love words. With decades of experience in both English, Finnish and Swedish copywriting, we challenge anyone to write more powerful marketing messages. If you want your campaign copy to hit its target every time, we’re here to help.

Transcreation

Instead of translating text literally, we research, adapt and rewrite where needed. From English to Finnish or Swedish and vice versa. The end result is locally relevant copy, which conveys your original message in a wonderfully effective way.

Publishing

Ink Tank Media is the only content marketing agency in Finland that practices what it preaches. We currently publish Finland’s most popular English-language blog, inktank.fi to an average monthly audience of half a million readers. We’re also the creators of Very Finnish Problems, Finland’s most popular viral Facebook page with an average monthly reach of 15 million. We think the facts speak for themselves. In Finland, nobody does storytelling or content marketing better.

Why we’re loved

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 Ink Tank Media’s content marketing expertise was invaluable in helping us launch Moomin.com and giving our e-commerce a boost. Not only did they come up with fantastic story ideas, they used their unique knowledge of the internet to drive huge amounts of potential customers to our blog. If you’re a company looking to spread your message in a way that excites people, I heartily recommend Ink Tank Media. 

Jonas Forth,

CEO, Moomin.com

 I have had the pleasure of working with Ink Tank Media on the Nokia Nseries blog. The Ink Tank Media team are highly talented and passionate writers, who have the ability to truly engage your readers. They succeeded in creating excellent readership figures throughout our project. If you need smart writers with insight into digital media, I can warmly recommend Ink Tank Media. 

Mari Markkanen,

Director, Digital Business, A-lehdet Dialogi Oy

 After signing up Ink Tank Media to help run our blogs the site traffic and engagement increased manifold. They’re great at creating enticing content to reach your target audience and also actively find ways to promote stories and bring new eyeballs to your site. Naturally curious and able to find unique perspectives on the simplest topics, Ink Tank Media’s content marketing pros are vibrant and bubbling with ideas. For any company that needs an inspiring, innovative content marketing agency, Ink Tank Media should be top of your list.

Malathy Eskola,

CMO Lead, Microsoft Devices Group

 Ink Tank Media provided us with pro-blogger services. Their knowledge and experience on creating content was truly outstanding. What’s more, they knew how to drive vast amount of users to the blog. I am very happy to recommend Ink Tank Media’s service for any digital entertainment product or company. 

Miika Tams,

Vice President, Games, Rovio

 I love working with Ink Tank Media. They take the time to understand your business and are brilliant at working collaboratively to deliver content strategy and promotional plans that hit the spot every time. 

Stuart Wells,

Director, Brand Communications, Adidas

 Ink Tank Media combines an instinctive knowledge of business with a real talent for creativity. The result is concepts and copywriting, which do the job in a delightful way. No matter how tough the challenge, you can always rely on Ink Tank Media to deliver great results. I’m very happy to recommend them. 

Kaisa Eklund,

Digital Marketing Specialist, Finsoffat

 “Working with the guys and gals from Ink Tank Media was truly exciting! We were (and still are) in a really unique situation in terms of how to combine start-up mentality with our big parent company, but that didn’t deter Joel and co. from creating top-notch content for all our channels. I was really excited at how quickly the Ink Tank pros dialled in on our needs and wants, sometimes it felt they read our minds. If you ever find yourself needing outside perspective on your content marketing, I wholeheartedly recommend Ink Tank Media.” 

Marko Loukkola

Business Leader, Weave

Ink Tank Media have it all. Creative marketing specialists who have excellent skills in creating relevant and exciting content and then actually managing the marketing of it as well. A dream come true to me as a buyer of both content and marketing services. I highly recommend them. Ink Tank Media are expert writers, editors, bloggers and social media pros that can generate both traffic and engage relevant audiences. Oh, and they’re nice guys too 

Christian Bergström,

VP, Marketing and Communication, Digital Foodie

 It’s always a great pleasure to work with Anna. She is one of those rare writers who is both naturally creative and incredibly passionate. She also has the really useful ability to write as fluently and as creatively in both Finnish and English. Her sunny personality shines through in everything she does. 

Jonna Uski,

Marketing Manager, Vierumäki Country Club Oy

We are not the easiest customer for a content producer: Our products are highly specialised software solutions for B2B customers. We love details, we are global, and we have lots of opinions. However, the way Ink Tank Media works quickly made everyone trust them. These brilliant people grasp even complex ideas in a second, produce great quality and are fun to work with. In short, Ink Tank Media makes a great marketing partner. 

Sanna Melin

Editor, Trimble/Tekla

 Joel has a very positive energy. I also trust him – which is a precious commodity in an untrustworthy world. He cuts through nonsense – has a clear-sighted but creative view of the world. A very British expression but he is indeed ‘a very good egg. 

Julia Bohanna,

Editor, London Food and Wine Magazine

 Working with Ink Tank Media has been lots of fun and very successful. Ever since we started collaborating, the results have been marvellous and the traffic to our website skyrocketed almost immediately. The whole team get a very big double thumbs up from me! 

Simo Kari

Chief Content Officer, Miradore

 We joined forces with Ink Tank Media for our US soft-launch to boost our presence on Twitter. Thanks to their expertise, we doubled our app installs and climbed the app rankings so quickly, we were featured in trending searches in the US App Store for around 36 hours. I thoroughly recommend Ink Tank Media, not only because of their ability to get your app trending in the App Store, but also for their skill in understanding your product and tailoring both message and content. Good job, Ink Tank Media!” 

Fito Benitez

Marketing Director, Jevelo

Wonderful companies we’ve helped

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15 777 672

People reached last month

486 723

Twitter followers

5897

Stories written

Our latest tweets

Say hello

Joel Willans

Joel is an award-winning copywriter, author and content strategist who has spent his entire life creating stories. Originally from the UK he has lived on three continents and travelled to over fifty countries. A pioneer of content marketing in Finland, since 2009 he’s launched, written and edited nearly twenty blogs, reaching millions of people worldwide.

His fiction has been broadcast on BBC radio and published in dozens of magazines and anthologies. Spellbound: Stories of Women’s Magic over Men, his debut short story collection, was published in 2013. His second book, 101 Very Finnish Problems: The Foreigner’s Guide to Surviving in Finland, was published in 2017. When not writing, he loves to dive, play tennis and hang out with his kids on beautiful beaches.

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Anna Kurkijarvi-Willans

Anna is the Co-founder of Ink Tank Media and the Editor of Feel Good Wardrobe. She studied Literature at the University of London, and has over a decade of experience working both as a senior copywriter and a cultural journalist for national newspapers and magazines. Equally well versed in English and Finnish, she has written hundreds of blog posts on a huge range of subjects, making her one of Finland’s best content marketing pros.

Other than creating stories that people love to like, she is a big fan of yoga, running, travel and books that take her to amazing imaginary worlds.

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Kathleen Harris

Kathleen has a background in Linguistics, with a BA from the University of Louisiana at Lafayette and an MA from the University of Helsinki. This might explain her incredible fascination with words, from where they come from to the awesome stuff you can do with them. Originally from one of the hottest regions of the United States, she’s endured the chills of Helsinki, Finland for the past 4 years.

When not perfecting her SEO and blogging expertise, she enjoys reading, binge-watching TV series and defeating larger than life enemies on her games console.